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Auto ads

Auto ads settings

Auto ads settings let you customise the Auto ads experience on your site. You can use these settings to control which Auto ads formats appear, how many Auto ads you show, etc.

The Auto ad settings you can use include:

Auto ads

Setting Description
Auto ads Turn this option off if you don't want to show Auto ads on your site.
Note: If you notice an Auto ad in an area that doesn't work for your site, you can use the ad settings preview to remove the ad from that area.

Intent-driven formats

Intent-driven formats place links or anchors called ad intents across your site. They rely on user action to show search results with ads in a dismissible dialogue.

Setting Description
Ad intents Ad intents automatically finds and converts existing text on your page into links or places anchors that appear at the bottom of your page based on your content and what your users may be interested in.

Overlay formats

Overlay ads are placed over a page's content without affecting its layout.

Setting Description
Anchor ads Turn this option off if you don't want to show anchor ads.

Anchor ads stick to the edge of the user's screen and are easily dismissible. These ads mainly serve on mobile but can appear on desktop too.

They appear at the top of the user's screen unless we determine that this would negatively affect the user experience, in which case we show them at the bottom. When shown at the top, anchor ads only appear after the user has scrolled down far enough, so that they never cover your site's branding or navigation.

Vignette ads Turn this option off if you don't want to show vignettes.

Vignette ads are full-screen ads that appear between page loads and can be skipped by users at any time.

  • Vignettes are displayed when the user leaves a page or comes back to it, rather than when they arrive on one, so the user doesn’t have to wait for them to load.
  • We limit the number of vignettes per user to maintain a good user experience.
Note: Vignettes are triggered by hyperlinks created by <a> tags with the href attribute, but might not be triggered by JavaScript redirection techniques such as location.href.

Learn how to choose the frequency for your vignette ads.

Side rail ads

Turn this option off if you don't want to show side rail ads.

Side rails are ads that stick to the sides of your pages when they're viewed on widescreen devices, such as desktops.

Overlay ads on wide screen

Setting Description
Overlay ads on wide screen
  • Tick this box if you don't want anchor ads to appear on screens wider than 1000px, like desktop.
  • Tick this box if you don't want vignette ads to appear on screens wider than 1000px, like desktop.

In-Page formats

In-Page ads are placed within areas of a page based on the page's layout and amount of content.

Setting Description
Banner ads Turn this option off if you don't want to show banner ads.
Multiplex ads

Turn this option off if you don't want to show multiplex ads.

Multiplex ads are a type of native ad format that serve multiple ads in a grid.

Related search

Turn on this option if you want to show related search for Auto ads on your site.

Related search for Auto ads lets you show your users search terms that are related to the content of the page they're viewing.

Fine-tune your ads (beta)

Setting Description
Fine-tune your ads Turn this option on if you want more control over the number of In-page ads on your pages and the distance between them. Learn more about the fine-tune your ads controls (beta).

Ad load

Setting Description
Ad load Use the slider to control the number of ads that you show on your pages. Learn how to choose the ad load for your Auto ads.

Optimise existing ads

Setting Description
Optimise existing ads Turn this option on if you're interested in letting Google optimise your existing ad units and your Auto ads together and place ads in the best performing ad placements.

Excluded areas

Setting Description
Excluded areas Use this setting to exclude areas on your pages from showing In-Page Auto ads.

Excluded pages

Setting Description
Excluded pages Use this setting to exclude specific pages from showing Auto ads.

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