Keywords are used by Google to make sure that we promote the most relevant ads and pages in the search results for your search engine. Good keywords are words and short phrases that describe any of the following:
- The topic of your search engine
- The content of the pages you want promoted
For example, a search for "tiger" might yield different sets of results and ads depending on keywords entered.
|Website topic||Keywords||Results and ads|
|Golf||golf, PGA, Callaway, US Open||more related to Tiger Woods|
|Safari||Africa, wildlife, jungle||more related to the animal tiger|