Site management

What to do if your site isn't ready

Sometimes you need to fix some things on your site to get it ready to show ads. Below are some tips to help you get your site ready.

The code is missing or incomplete

  • Did you paste the code into the HTML of your site?
  • Did you paste the code between the <head> and </head> tags?
  • Did you paste the code into the site that you used to sign up for AdSense?
An alternative way to connect your site to AdSense

If you'd prefer not to paste the code between the <head> and </head> tags of your site, you can verify your site ownership in Search Console instead. If we detect that you've verified your site in Search Console, we'll continue checking that your site is ready to show ads.

Your site is unreachable

  • Did you provide the correct URL? If you made a mistake, please remove the site from your sites list and add a new site with the correct URL.
  • Is your site up and running? Make sure that your site is published and live on the web.
  • Can AdSense access your site without a password? If your site's login protected, consider temporarily removing the login so that we can reach your site. Note that after your account has been successfully activated, you can create a crawler login to display Google ads on your login-protected pages.
  • Can the AdSense crawler access your site? Make sure that you're not blocking our crawler in your robots.txt file.
  • If you're using HTTPS, does your site have a valid SSL Certificate from a recognised certification authority (not a self-signed certificate) and does it also redirect HTTP to HTTPS?

Your site has policy violations

There are policy violations on your site which need resolving before your site is ready. For more information, review our programme policies or see how to resolve policy issues in your Policy centre. After you've resolved these violations, you can request another review of your site.

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