Before you sign up

Make sure your site's pages are ready for AdSense

To be successful with AdSense, you need pages with unique content that's relevant to your visitors and provides a great user experience. Before you apply to AdSense, we recommend you check out our tips below to make sure your pages are in good shape.

What's special about your pages?

There are lots of sites out there already, so think about what it is that makes your pages unique. Your aim is to create original and relevant content that keeps users engaged and encourages them to read more.

Consider how you arrange the elements (text, images, etc.) on your pages. Make sure your layout looks inviting and make sure visitors can easily find what they're looking for. Check out our user experience guidelines for tips on how to best organize your site.

It's also a good practice to provide a comment section for your visitors. Feedback from users who've used your site and read your content can really help you to improve your site as it grows.

Note that you'll need to moderate your comment section to ensure it stays compliant with the AdSense program policies and free from inappropriate content. Learn more about user-generated content and how to manage it.

Do your pages have clear, easy-to-use navigation?

The navigation bar (or menu bar) is one of the most important components of your site. Having an accessible, easy-to-use navigation bar is a key part of providing a good user experience and encourages users to engage effectively with your content.

When building your navigation bar make sure you consider:

  • Alignment - are all the elements lined up correctly?
  • Readability - is the text easy to read?
  • Functionality - do your drop-down lists work correctly?


For a travel site, your navigation bar might look like this:

-> Homepage <> Destinations <> Gallery <> Reviews <> About us

For a computer programming site, your navigation bar might look like this:

-> Homepage <> C++ <> PhP <> JavaScript <> Beginners <> About us

Whatever your site, your navigation bar should help users to quickly understand how to interact with the content of your site. For more information, see our user experience guidelines on employing a clear structure to guide users.

Do your pages have unique and interesting content?

Delivering valuable and original content is paramount to building a strong and loyal user base. When users enjoy your content, they share the experience with others, and this in turn helps you to grow your site.

You should take care when using external resources such as articles on other sites or embedded videos. It's really important that you contribute your own original content, whether it's specialist knowledge, improvement ideas, reviews or your personal thoughts. As stated in the our content policies, Google ads may not be placed on sites with scraped or copyrighted content. This is a serious policy violation and could lead to you having your ads disabled or your account closed.

For more information on good practices for your site, see the Webmaster quality guidelines.

The next step - signing up for AdSense

When you're happy with your answers to these questions, you can submit your application to AdSense. Here are some additional resources that you might find helpful:

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