The Optimization tab
AdSense Lab: Show fewer ads
Would you like to show your users fewer ads? This Lab helps you significantly cut down the number of ads your users see in exchange for a negligible drop in your revenue. Reducing the number of ads shown on your site can help to improve the user experience and could increase the time users spend engaging with your content.
Note that by enabling this Lab you agree to let AdSense:
- Remove at least 10% of the ads on your site
- Cost you no more than 1% of your revenue
- Make your ad units appear blank when ads are removed.