Create a link unit

For help using the updated version of ad units, see Create a link unit.

To create a new link unit that you can manage within your AdSense account, follow the steps below:

  1. Sign in to your AdSense account.
  2. Click Ads.
  3. Click Ad units.
  4. Click +New ad unit.
  5. Give your link unit a name. It’s a good idea to use a unique, descriptive name that will help you find this link unit later.
  6. In the “Ad size” section, select the Link ads category, then choose the size of the link unit that you’d like to show on your site.
    Choose Responsive Links to create a link unit that will automatically adapt its size to your page layout. (Note that you can also choose Responsive Links in the Responsive category in the "Ad size" section.) Learn more about responsive link units.
  7. (Optional) Apply a text ad style for your link unit.
    View details
    Ad styles give you control over how link units will look on your site. Learn more about choosing the right ad style.
    To apply your text ad style, in the “Text ad style” section, either:
    • Select an existing ad style. Learn more about our predefined ad styles.
    • Edit an existing ad style: select the ad style that you want to edit, click Copy, change the color and font settings, and then click Save. The edited style is saved as a new custom ad style.
    • Create your own custom ad style: click Create new style, choose your own color and font preferences, and then click Save.
  8. (Optional) Set up a custom channel to track your link unit.
    View details
    Custom channels are an advanced feature that you can use to group specific link units together and track their performance. Learn more about custom channels. To add a custom channel to track your link unit, in the “Custom channels” section, either:
    • Select an existing custom channel from the list by clicking include.
    • Click Create new custom channel, and then in the “Add new custom channel” window that opens:
      1. Give your custom channel a name that clearly describes what types of link units you are tracking with the channel, and that will help you identify it later. For example, car_pages or blue_skyscrapers.
      2. Choose any additional link units to track with this channel by clicking add.
      3. Click Save.
  9. From the Backup ads drop-down, choose what you’d like us to show on your page if Google has no targeted link unit topics available. Learn more about backup ads.
  10. Click Save and get code.
  11. Copy and paste the ad code into the HTML source code of your pages where you'd like link unit topics to appear. If you're not sure how to do this, you might want to review our Code Implementation Guide.

    Once you've saved your website, link unit topics will appear within a few minutes.

If you need to change the settings of this link unit in the future, you can edit it from the list of ad units under your Ads page.
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