The Optimisation tab

Optimisation: Explore opportunities and run experiments

The Optimisation page is a one-stop shop for improving your AdSense account performance. It provides you with tailored recommendations that could improve performance and A/B experiments to help you make more informed decisions for your site.

On your Optimisation page, you'll find the following pages:

  • Opportunities – explore customised recommendations that could boost your income. Find out more about opportunities.

  • Experiments – create, run and analyse A/B experiments directly from your AdSense account. Find out more about experiments.

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