Customize your ads

Richer text ads

Richer text ads are a form of text ad supplemented with an advertiser image that we convert and render as "display-like" ads. These ads open up additional demand for your ad inventory while also delivering the aesthetics quality of display ad creatives.

The same ads might also be eligible to show as magazine style ads. Google determines whether to render an ad as richer text or magazine style based on performance and the availability of an image asset.

Note that richer text ads are applied to ad units that are opted in to "text and display ads" or "display ads only", but not to ad units set to "text ads only".

Opt out of richer text ads

You can use the enhanced display ads opt-out to choose whether or not you want your display-only ad inventory to serve richer text ads. Note that opting out will also disable magazine style ads.

Tracking richer text ads

Richer text ads are reported as rich media in the Ad types report.

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