Search
Clear search
Close search
Google apps
Main menu

Click-through rate (CTR)

The click-through rate (CTR) is the percentage of impressions that led to a click.

CTR = Clicks / Impressions

Was this article helpful?
How can we improve it?
Sign in to AdSense

Sign in to AdSense to see help for your account

Don't have an AdSense account? Sign Up for AdSense!