Search
Clear search
Close search
Google apps
Main menu

Glossary of reports terms

Impressions

An impression is counted for each ad request that returns at least one ad to the site. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.

Was this article helpful?
Sign in to AdSense

Sign in to AdSense to see help for your account

Don't have an AdSense account? Sign Up for AdSense!