You can use the AdSense for games tag generator to easily create ad tags for your web-based gaming content.
- Sign in to your AdSense account.
- Click Ads for Games.
- On the 'Get code' page, enter a description URL for the video tag, such as http://www.simplevideoad.com/golf.html. The description URL is usually a site that points to where the ad tag and gaming content will serve.
- Select whether your video ad type is a 'Standard instream' or a 'Skippable' ad.
You can assign a "Maximum duration" to the ad type that you select.
- Decide on the overlay type. You can select from 'Text' and/or 'Image'.
- Identify whether your video position is 'Pre-roll', 'Mid-roll' or 'Post-roll'.
When you select the 'Mid-roll' video position, you can specify a value in seconds.
- Select the video ad technology:
- Direct SDK: If your ad setup is integrated with the Google IMA SDK.
- IMA Adapter: If your ad setup is compliant with VAST and VPAID 2 JS standards.
- Copy and paste the generated code into your game (make sure that it complies with the AdSense for games policies).
Sample 'Direct SDK' tag
https://googleads.g.doubleclick.net/pagead/ads?ad_type=video_text_image&client=ca-games-pub-4968145218643279&videoad_start_delay=0&description_url=http%3A%2F%2Fwww.google.com&max_ad_duration=30000&adtest=on
Sample 'IMA Adapter' taghttps://ima3vpaid.appspot.com/?adTagUrl=https%3A%2F%2Fgoogleads.g.doubleclick.net%2Fpagead%2Fads%3Fad_type%3Dvideo_text_image%26client%3Dca-games-pub-4968145218643279%26videoad_start_delay%3D0%26description_url%3Dhttp%253A%252F%252Fwww.google.com%26max_ad_duration%3D30000%26adtest%3Don&type=js
Tip: You can now take the code generated, and put this in the ad setup for your web-based game. If you want to test your new ad code, try using our Video Suite Inspector.