Customize your ads

Ads font face customization

You can set a custom font to be your account default to appear in all of your AdSense for content ad units. You can also choose custom font settings for your individual ad units.

Available font faces to choose from

You can select from the following font faces:

  • Optimal (recommended) — let Google choose the best font for your ad unit based on performance.
  • Arial, Lora, Open Sans, Open Sans Light, Roboto Light, Slabo, Times, Ubuntu Light and Verdana.

Through our testing, we found that these fonts performed best across publisher sites. We're also continuing to experiment with additional font faces, and will be sure to announce any new options once they become available.

Select a custom font for your ads

There are two ways to set custom fonts: across your entire account for all AdSense for content units or for individual ad units.

To set a custom font as the default for all your AdSense for content ad units:
  1. Sign in to your account.
  2. Click the gear icon and select Settings.
  3. In the sidebar, click Ad display.
  4. From the drop-down menus, choose your preferred font face and font size.
  5. Click Save.

These font settings will be reflected in all your AdSense for content ad units that are set to use your default font preferences.

To set custom fonts for individual ad units:
If you're creating or updating an individual ad unit, you can choose a custom font while generating your ad code.
  1. Sign in to your account.
  2. Visit your My ads tab.
  3. To choose your custom font:
    For new ad units:
    1. Click +New ad unit.
    2. In the “Text ad style” section for this ad unit, select an ad style, click Copy, choose your font family and font size preferences from the drop-downs, then click Save.
    3. Click Save and get code and add the code to your pages.

    For existing ad units:

    1. Find and select the name of your ad unit in the list.
    2. In the “Text ad style” section for this ad unit, click Copy, choose your font family and font size preferences from the drop-downs.
    3. Click Save. Your font changes will be reflected within about 10 minutes.
Please note that if you customize the font settings of an individual ad unit, any changes that you make to your account-wide default font settings will not be applied to that ad unit.

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