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Customize your ads

Create, edit and apply text ad styles

You can create styles for your text ads and apply them to multiple ad units or custom search engines. For example, if you create an ad style called “Sunset” for your AdSense for content ad units, then your “Sunset” ad style will also be available for use in your custom search engines.

Likewise, if you edit a style, all ad units and custom search engines that use that style will be updated. For now, styles are shared across content ad units and custom search engines, if you have Search enabled for your account. We’re working on adding more products.

Note that not every ad style element is applicable to every AdSense product.

Creating your own ad styles

  1. In the left navigation panel, click My ads.
  2. Click Ad styles.
  3. Click Create new style.
  4. Edit the ad style’s font, title color, text color etc., as required.
    Note that you can't directly edit the color of the button. Google will select the best performing color for the button, based on the color settings you've chosen for your ad unit. This means that sometimes the color of the button in the preview might not be exactly the same as the color of the button on your site.
  5. Click Save.

Editing existing ad styles

To edit an ad style that you’ve created:

  1. In the left navigation panel, click My ads.
  2. Click Ad styles.
  3. Select the ad style that you want to change.
  4. Edit the ad style’s font, title color, text color etc., as required.
  5. Click Save.
Remember that when you edit a style, all ad units and custom search engines associated with it are updated too.

Applying existing ad styles

You can apply your ad styles when you create or edit an ad unit or custom search engine:

  • In the “Text ad style” section, make a selection from the list of available ad styles.
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