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Policy enforcements

Understanding policy account warnings and suspensions

Our program policies are in place to help ensure a positive experience for everyone who makes up our advertising ecosystem. When we come across a violating page, we either a) send a warning message asking you to fix the site or b) disable ad serving to the page or site immediately depending on the severity of the violation.

If our policies are repeatedly or egregiously violated then we may need to move beyond actioning at the individual page-level or site-level and take action at the account-level. We may temporarily suspend your account to provide you with an opportunity to review all of your content, fix violations, and put safeguards in place to help ensure your policy compliance.

What does it mean if I receive an account warning for policy violations?

If you receive an account warning, your account will remain active and ads will continue to display. However, this means that your account is at high risk of being suspended or disabled if additional violations are accrued. You should immediately take time to review your content and make sure that it complies with our policies.

Note that we'll try to send an account warning before your account reaches the point of suspension or disabling. However, if the policy violation(s) are especially egregious then we may need to suspend or disable your account immediately.

What does it mean if my account is suspended for policy reasons?

We may temporarily suspend if our policies are repeatedly or egregiously violated. This will provide you with a final opportunity to review all of your pages and take the necessary corrective actions so that your account is not disabled.

If your account is suspended, it’ll be placed on immediate payment hold and no ads will be displayed for the duration of the suspension. (You can see the duration of your suspension in the "Policy notification" section of your AdSense account or in the email we sent you.) After the suspension period has ended, we’ll automatically re-enable your account, remove the payment hold, and start displaying ads.

Note that we’ll continue monitoring your account for compliance. If additional violations are accrued then we may need to disable your entire account. If this occurs then we may withhold earnings for a period of 60 days prior to the date that we disable your account.

What should I do while my account is suspended for policy reasons?

We encourage you to use the suspension period to review all of your content, remove existing violations, and put safeguards in place to avoid future policy issues. When reviewing your pages for compliance, we recommend paying close attention to our content and ad placement policies. To view the past policy issues that contributed to the suspension, sign in to your account and review your violation history.

For tips on monitoring your network for policy violations and clarification about our policies, we recommend that you check out the following resources:

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