Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content. While we recognise that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.
If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.
You can watch this video to understand our adult content policy better.
For more information about different types of adult violations, click on the links below:
Nudity and pornography
Sexually gratifying content
Fetishes and sexual aids
Mail order brides, escort services, adult or sexual dating sites
Adult links to external sites
Adult search results
Sexual tips and health
Google ads may not be placed on pages that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos or descriptions containing:
- pornographic images, videos or games
- pornographic cartoons or anime (hentai/ecchi)
Google ads may not be placed on content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:
- close-ups of breasts, buttocks or crotches
- sheer or see-through clothing or lingerie
- strategically covered nudity (includes situations in which genitals are blurred out by camera)
- images of men or women posing and/or undressing in a seductive manner
Google ads may not be placed on pages that promote, sell or discuss sexual fetishes, aids, devices or enhancement tools.
A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (nappies, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.) or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:
- bestiality, necrophilia, incest and voyeurism
- role-playing, bondage, dominance and submission
- sadomasochism, snuff
Google may consider something to be a sexual aid, device or enhancement tool if it is used for sexual pleasure and/or to improve sexual experiences. This includes, but is not limited to:
- sexual toys such as vibrators, dildos, personal lubricants
- penis and breast enlargement tools and/or medications
Note: Certain medications used to treat conditions like erectile dysfunction fall under our prescription drug policy.
Google ads may not be placed on any sites offering adult or sexual services, dating, companionship or erotic massages. Examples include, but are not limited to:
- personal ads and/or sites for affairs and/or sexual encounters
- escort services
- mail order brides
- erotic massage services
Google ads may not be placed on pages that provide links for or drive traffic to adult or mature sites.
Google ads may not be displayed on adult search results. Examples include, but are not limited to, search results pages for:
- search results pages for adult or mature term
- images or videos with adult keywords or tags
- user generated comments that are mature in nature
Google ads may not be placed on pages containing any form of comment spam (including adult language). Examples of comment spam include, but are not limited to: random sentences and/or portions of sentences to forum posts that have been copied and pasted from other sources, random and/or nonsensical words and phrases that are unrelated to the topic.
While we understand the challenges of monitoring user-generated content, we require publishers to monitor the pages upon which ad code appears. Please visit the user-generated content section of our Help Centre for recommended solutions to police your content.
Google ads may not be placed on content that provides tips regarding sexual performance or discusses some treatments of sexual health issues. Examples include, but are not limited to:
- advice about improving sexual performance
- discussions and/or images of sexually transmitted diseases
- sexual health advice related to pregnancy, childbirth or family planning