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    Help CenterCommunityAnnouncements
    AdSense

    You can now check personalized account information on the new "My AdSense page"

    Display ads

    Display ads are graphical ads offered in several ad formats. You can see some examples of display ads on our Example display ads page.

    For display ads to appear on your pages, you must be opted in to show display ads on your ad space.
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    Glossary

    • % Recent Ad Impressions
    • % Recent Earnings
    • Abandonment rate
    • Above the fold
    • Account email
    • Account type
    • Active View CPM
    • Active View Measurable
    • Active View Viewable
    • Ad code
    • Ad CTR
    • Ad Exchange
    • Ad format
    • Ad formats dimension
    • Ad impressions
    • Ad placements dimension
    • Ad request
    • Ad request CTR
    • Ad request RPM
    • Ad RPM
    • Ad session length
    • Ad session RPM
    • Ad sessions
    • Ad sessions measurable
    • Ad type
    • Ad unit
    • Adjustments to earnings
    • Administrator
    • API
    • Average ad session duration
    • Average viewable time
    • Below the fold
    • Bid type
    • Blank ads
    • Blogger
    • Browser cache
    • Click
    • Clickthrough rate (CTR)
    • Completes
    • Contact email
    • Conversion
    • Cookies
    • Cost-per-click (CPC)
    • Cost-per-engagement (CPE)
    • Coverage
    • CPM ads
    • Crawler
    • Custom channel
    • Custom Search Ads
    • Custom Search Engine (CSE)
    • Custom search style dimension
    • Delivery rate
    • Destination URL
    • Dimensions
    • Display ads
    • Drop-off rate
    • Dynamic image ads
    • Expandable ads
    • Favicon
    • Google Account
    • Host partner website
    • HTML ads
    • IFRAME
    • Impression RPM
    • Impressions
    • Impressions per ad session
    • Lightbox ads
    • Link units
    • Login
    • Metrics
    • Midpoint
    • Non-host partner website
    • Page CTR
    • Page RPM
    • Page view
    • Primary property
    • Publisher ID
    • Quartile 1
    • Quartile 3
    • Query
    • Query CTR
    • Query RPM
    • Requested ad types dimension
    • Revenue per thousand impressions (RPM)
    • Revenue share
    • Rich media ads
    • Saved reports
    • Search box
    • Search engine
    • Self-hold
    • Served ad types dimension
    • Standard user
    • Targetable ad placement
    • Targeting types in reporting
    • Text ads
    • TrueView skip rate
    • TrueView views
    • TrueView VTR
    • Unbillable
    • Unbillable impression
    • Unseen Impression Filter
    • URL channel
    • VPAID
    Register for Google AdSense On Air

    Improve your monetization skills and learn how to earn more with your AdSense account. Register today for the upcoming AdSense On Air.

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