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Allow and block ads

General ad categories

General category blocking is not available in all countries. If you don't see a "General categories" page under your Allow & block ads tab, then general category blocking is not available to you.

To make it easier to locate a general category you want to block, use the table below. The table is organized by general category name and its corresponding path.

View table of general ad categories
Category name Category full path
401(K)s /Finance/Investing/Retirement Investments/401(K)s
Accommodations /Travel & Tourism/Accommodations
Accounting & Auditing /Finance/Accounting & Auditing
Acne /Health/Health Conditions & Concerns/Skin Conditions & Skin Health/Acne
Air Travel /Travel & Tourism/Air Travel
Airline Tickets, Fares & Flights /Travel & Tourism/Air Travel/Airline Tickets, Fares & Flights
Alternative & Natural Medicine /Health/Health Care Services/Alternative & Natural Medicine
Anti-Aging /Beauty & Personal Care/Anti-Aging
Anti-Virus Software /Computers/Software/Internet Software & Web Goodies/Network Security Software/Anti-Virus Software
Antiques & Collectibles /Hobbies & Leisure/Antiques & Collectibles
Apparel /Apparel
Arts & Entertainment /Arts & Entertainment
Arts & Entertainment Awards /Arts & Entertainment/Arts & Entertainment Awards
Astrology & Horoscopes /Family & Community/Faith & Belief/Astrology & Horoscopes
Attorneys & Law Firms /Law & Government/Legal/Attorneys & Law Firms
Auto Financing /Finance/Credit & Lending/Loans/Auto Financing
Auto Leasing /Finance/Credit & Lending/Loans/Auto Financing/Auto Leasing
Baby /Family & Community/Baby, Parenting & Family/Baby
Baby Care & Hygiene /Beauty & Personal Care/Baby Care & Hygiene
Baby Diapering & Toilet Training /Beauty & Personal Care/Baby Care & Hygiene/Baby Diapering & Toilet Training
Baby, Parenting & Family /Family & Community/Baby, Parenting & Family
Baked Goods & Bakery Items /Food & Groceries/Food/Baked Goods & Bakery Items
Baking Ingredients /Food & Groceries/Food/Baking Ingredients
Banking /Finance/Banking
Baseball /Sports & Fitness/Sports/Baseball
Beauty & Personal Care /Beauty & Personal Care
Biotech & Pharmaceutical /Health/Biotech & Pharmaceutical
Boat & Yacht Sales & Brokers /Vehicles/Vehicle Dealers/Boat & Yacht Sales & Brokers
Boating & Water Recreation /Sports & Fitness/Boating & Water Recreation
Boats & Watercraft /Vehicles/Boats & Watercraft
Body Art /Beauty & Personal Care/Body Art
Books & Literature /News, Media & Publications/Books & Literature
Brokerages & Day Trading /Finance/Investing/Brokerages & Day Trading
Building Construction & Maintenance /Business & Industrial/Building Construction & Maintenance
Building Materials & Supplies /Business & Industrial/Building Construction & Maintenance/Building Materials & Supplies
Business & Industrial /Business & Industrial
Business & Productivity Software /Computers & Consumer Electronics/Computers/Software/Business & Productivity Software
Business Finance /Finance/Business Finance
Business Management Software /Business & Industrial/Business Management/Business Management Software
Business News & Media /Finance/Business News & Media
Buy-To-Let Mortgages /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Buy-To-Let Mortgages
Camping & Outdoor Recreation /Sports & Fitness/Camping & Outdoor Recreation
Car Audio & Video /Computers & Consumer Electronics/Consumer Electronics/Car Audio & Video
Car Dealers /Vehicles/Vehicle Dealers/Car Dealers
Car Parts & Accessories /Vehicles/Vehicle Parts & Accessories/Car Parts & Accessories
Cards & Greetings /Occasions & Gifts/Cards & Greetings
Cars & Trucks /Vehicles/Motor Vehicles/Cars & Trucks
Cartoons /Arts & Entertainment/Cartoons
Chemical Industry /Business & Industrial/Chemical Industry
Children's Clothing /Apparel/Clothing/Children's Clothing
Clothing /Apparel/Clothing
Colleges, Universities & Post-Secondary Education /Jobs & Education/Education & Training/Colleges, Universities & Post-Secondary Education
Commercial & General Contracting /Business & Industrial/Building Construction & Maintenance/Commercial & General Contracting
Commercial & Industrial Printing /Business & Industrial/Commercial & Industrial Printing
Commercial Lending /Finance/Credit & Lending/Loans/Commercial Lending
Commercial Mortgages /Finance/Credit & Lending/Loans/Commercial Lending/Commercial Mortgages
Computer & Video Games /Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories/Computer & Video Games
Computer Accessories /Computers & Consumer Electronics/Computers/Computer Accessories
Computer Hardware /Computers & Consumer Electronics/Computers/Computer Hardware
Computer Networking Devices /Computers & Consumer Electronics/Computers/Computer Hardware/Computer Networking Devices
Computers /Computers & Consumer Electronics/Computers
Computers & Consumer Electronics /Computers & Consumer Electronics
Consumer Electronic Accessories /Computers & Consumer Electronics/Consumer Electronics/Consumer Electronic Accessories
Consumer Electronics /Computers & Consumer Electronics/Consumer Electronics
Cooking /Hobbies & Leisure/Cooking
Cosmetic Surgery & Medical Spa Services /Health/Health Care Services/Plastic & Cosmetic Surgery/Cosmetic Surgery & Medical Spa Services
Credit & Lending /Finance/Credit & Lending
Credit Cards /Finance/Credit & Lending/Credit Cards
Cruises & Cruise Services /Travel & Tourism/Cruises & Cruise Services
Cuisines /Hobbies & Leisure/Cooking/Cuisines
Debit & Check Cards /Finance/Banking/Debit & Check Cards
Design & Engineering /Business & Industrial/Design & Engineering
Diets & Diet Programs /Health/Nutrition & Dieting/Diets & Diet Programs
Digital Cameras /Hobbies & Leisure/Photo & Video/Digital Cameras
Dining & Nightlife /Dining & Nightlife
Dining & Nightlife Reviews, Guides & Listings /News, Media & Publications/Dining & Nightlife Reviews, Guides & Listings
Domain Names & Domain Name Registration /Internet & Telecommunications/Internet/Domain Names & Domain Name Registration
Edgy & Bizarre /Arts & Entertainment/Offbeat/Edgy & Bizarre
Education & Training /Jobs & Education/Education & Training
Email & Messaging /Computers & Consumer Electronics/Computers/Software/Email & Messaging
Energy & Utility /Business & Industrial/Energy & Utility
Entertainment Industry /Arts & Entertainment/Entertainment Industry
Events, Shows & Cultural Attractions /Arts & Entertainment/Events, Shows & Cultural Attractions
Face Care /Beauty & Personal Care/Skin Care/Face Care
Family & Community /Family & Community
Film & TV Industry /Arts & Entertainment/Entertainment Industry/Film & TV Industry
Finance /Finance
Financial Planning & Management /Finance/Financial Planning & Management
Fitness /Sports & Fitness/Fitness
Fitness Classes & Instruction /Sports & Fitness/Fitness/Fitness Classes & Instruction
Fixed Deposit Accounts & Certificates /Finance/Banking/Fixed Deposit Accounts & Certificates
Fixed Rate Mortgages /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Fixed Rate Mortgages
Food /Food & Groceries/Food
Food & Groceries /Food & Groceries
Food Service Industry /Business & Industrial/Food Service Industry
Footwear /Apparel/Footwear
Fun & Trivia /Arts & Entertainment/Fun & Trivia
Gambling /Hobbies & Leisure/Gambling
Games /Hobbies & Leisure/Toys & Games/Games
Gardening /Hobbies & Leisure/Gardening
Gifts /Occasions & Gifts/Gifts
Golf Equipment /Sports & Fitness/Sporting Goods/Golf Equipment
Government Mortgages /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Government Mortgages
GPS & Navigation /Computers & Consumer Electronics/Consumer Electronics/GPS & Navigation
Grants, Scholarships & Financial Aid /Finance/Grants, Scholarships & Financial Aid
Graphics & Multimedia Software /Business & Industrial/Design & Engineering/Graphics & Multimedia Software
Guns & Firearms /Business & Industrial/Security Equipment & Services/Guns & Firearms
Hair Care /Beauty & Personal Care/Hair Care
Hardware Tools & Accessories /Business & Industrial/Building Construction & Maintenance/Hardware Tools & Accessories
Health /Health
Health Care Services /Health/Health Care Services
Health Conditions & Concerns /Health/Health Conditions & Concerns
Hobbies & Leisure /Hobbies & Leisure
Home & Garden /Home & Garden
Home Appliances /Home & Garden/Home Appliances
Home Audio & Video /Computers & Consumer Electronics/Consumer Electronics/Home Audio & Video
Home Decor & Interior Decorating /Home & Garden/Home Decor & Interior Decorating
Home Equity Loans & Lines of Credit /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Home Equity Loans & Lines of Credit
Home Furniture /Home & Garden/Home Furniture
Home Improvement & Maintenance /Home & Garden/Home Improvement & Maintenance
Home Loans & Mortgages /Finance/Credit & Lending/Loans/Home Loans & Mortgages
Home Refinancing Loans /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Home Refinancing Loans
Hotels /Travel & Tourism/Accommodations/Hotels, Motels & Resorts/Hotels
Hotels, Motels & Resorts /Travel & Tourism/Accommodations/Hotels, Motels & Resorts
Humor & Jokes /Arts & Entertainment/Humor & Jokes
HVAC /Business & Industrial/Building Construction & Maintenance/HVAC
Hygiene & Toiletries /Beauty & Personal Care/Hygiene & Toiletries
Industrial Electronics /Business & Industrial/Industrial Goods & Manufacturing/Industrial Electronics
Industrial Goods & Manufacturing /Business & Industrial/Industrial Goods & Manufacturing
Insurance /Finance/Insurance
Interest Only Mortgages /Finance/Credit & Lending/Loans/Home Loans & Mortgages/Interest Only Mortgages
Internet /Internet & Telecommunications/Internet
Internet Service Plans /Internet & Telecommunications/Internet/Internet Service Plans
Internet Software & Web Goodies /Internet & Telecommunications/Internet/Internet Software & Web Goodies
Investing /Finance/Investing
Investor Relations & Venture Capital /Finance/Investing/Investor Relations & Venture Capital
IRAs /Finance/Investing/Retirement Investments/IRAs
Jerseys & Knit Shirts /Apparel/Clothing/Shirts, Tops & Blouses/Jerseys & Knit Shirts
Jewelry /Apparel/Jewelry
Job Listings /Jobs & Education/Jobs & Careers/Job Listings
Jobs & Education /Jobs & Education
Kitchen & Dining /Home & Garden/Kitchen & Dining
Laboratory Testing & Medical Diagnostic Services /Health/Health Care Services/Laboratory Testing & Medical Diagnostic Services
Laptop Computers /Computers & Consumer Electronics/Computers/Computer Hardware/Laptop Computers
Last Minute Travel /Travel & Tourism/Last Minute Travel
Loans /Finance/Credit & Lending/Loans
Luggage /Travel & Tourism/Luggage & Travel Accessories/Luggage
Make-Up & Cosmetics /Beauty & Personal Care/Make-Up & Cosmetics
Massive Multiplayer Online Games /Hobbies & Leisure/Toys & Games/Games/Online Games & Puzzles/Massive Multiplayer Online Games
Maternity & New Parent /Family & Community/Baby, Parenting & Family/Parenting & Family/Maternity & New Parent
Medical Devices, Equipment & Supplies /Health/Medical Devices, Equipment & Supplies
Medical Diagnostic Equipment & Monitoring Devices /Health/Medical Devices, Equipment & Supplies/Medical Diagnostic Equipment & Monitoring Devices
Mobile Phone Plans /Computers & Consumer Electronics/Consumer Electronics/Telephony/Phone Plans/Mobile Phone Plans
Mobile Phones /Computers & Consumer Electronics/Consumer Electronics/Telephony/Mobile Phones & Accessories/Mobile Phones
Mobile Phones & Accessories /Computers & Consumer Electronics/Consumer Electronics/Telephony/Mobile Phones & Accessories
Money Transfer & Wire Services /Finance/Money Transfer & Wire Services
Motor Vehicles /Vehicles/Motor Vehicles
Motorcycles /Vehicles/Motor Vehicles/Motorcycles
Movies & Films /Arts & Entertainment/Movies & Films
Music & Audio /Arts & Entertainment/Music & Audio
Mutual Funds /Finance/Investing/Mutual Funds
News, Media & Publications /News, Media & Publications
Nutrition & Dieting /Health/Nutrition & Dieting
Occasions /Occasions & Gifts/Occasions
Occasions & Gifts /Occasions & Gifts
Occult & Paranormal /Family & Community/Faith & Belief/Occult & Paranormal
Offbeat /Arts & Entertainment/Offbeat
Office /Business & Industrial/Office
Office & Facilities Management /Business & Industrial/Business Management/Office & Facilities Management
Office Appliances /Business & Industrial/Office/Office Appliances
Online Banking /Finance/Banking/Online Banking
Online Games & Puzzles /Hobbies & Leisure/Toys & Games/Games/Online Games & Puzzles
Parenting & Family /Family & Community/Baby, Parenting & Family/Parenting & Family
Payday & Emergency Loans /Finance/Credit & Lending/Loans/Personal Lending & Borrowing/Payday & Emergency Loans
Perfumes & Fragrances /Beauty & Personal Care/Perfumes & Fragrances
Personal Lending & Borrowing /Finance/Credit & Lending/Loans/Personal Lending & Borrowing
Personal Loans & Lines of Credit /Finance/Credit & Lending/Loans/Personal Lending & Borrowing/Personal Loans & Lines of Credit
Personal Training /Sports & Fitness/Fitness/Personal Training
Pet Breeding /Hobbies & Leisure/Pets/Pet Breeding
Pet Food & Supplies /Hobbies & Leisure/Pets/Pet Food & Supplies
Pets & Animals /Hobbies & Leisure/Pets & Animals
Pharmacy /Health/Pharmacy
Phone Plans /Computers & Consumer Electronics/Consumer Electronics/Telephony/Phone Plans
Photo & Video /Hobbies & Leisure/Photo & Video
Photographic & Digital Arts /Hobbies & Leisure/Photo & Video/Photographic & Digital Arts
Plant & Facility /Business & Industrial/Industrial Goods & Manufacturing/Plant & Facility
Plastic & Cosmetic Surgery /Health/Health Care Services/Plastic & Cosmetic Surgery
Portable Media Devices /Computers & Consumer Electronics/Consumer Electronics/Portable Media Devices
Power Tools /Business & Industrial/Building Construction & Maintenance/Hardware Tools & Accessories/Power Tools
Private Banking /Finance/Banking/Private Banking
Project Management Software /Business & Industrial/Business Management/Business Management Software/Project Management Software
Property Development /Real Estate/Property Development
Psychics & Fortune Telling /Family & Community/Faith & Belief/Occult & Paranormal/Psychics & Fortune Telling
Real Estate /Real Estate
Real Estate Agents & Brokerages /Real Estate/Real Estate Agents & Brokerages
Real Estate Investments /Finance/Investing/Real Estate Investments
Real Estate Listings /Real Estate/Real Estate Listings
Recipes /Hobbies & Leisure/Cooking/Recipes
Reference Materials & Resources /News, Media & Publications/Reference Materials & Resources
Rental Listings /Real Estate/Real Estate Listings/Rental Listings
Resorts /Travel & Tourism/Accommodations/Hotels, Motels & Resorts/Resorts
Restaurants /Dining & Nightlife/Restaurants
Retirement Investments /Finance/Investing/Retirement Investments
Romance & Relationships /Family & Community/Romance & Relationships
Scientific Equipment & Services /Business & Industrial/Scientific Equipment & Services
Securities /Finance/Investing/Securities
Security Equipment & Services /Business & Industrial/Security Equipment & Services
Shaving & Grooming /Beauty & Personal Care/Shaving & Grooming
Shirts, Tops & Blouses /Apparel/Clothing/Shirts, Tops & Blouses
Skin Care /Beauty & Personal Care/Skin Care
Skin Conditions & Skin Health /Health/Health Conditions & Concerns/Skin Conditions & Skin Health
Smoking & Smoking Cessation /Health/Health Conditions & Concerns/Smoking & Smoking Cessation
Social Networks & Online Communities /Internet & Telecommunications/Internet/Social Networks & Online Communities
Software /Computers & Consumer Electronics/Computers/Software
Spa & Medical Spa /Beauty & Personal Care/Spa & Medical Spa
Specialty Travel /Travel & Tourism/Specialty Travel
Sporting Goods /Sports & Fitness/Sporting Goods
Sports /Sports & Fitness/Sports
Sports & Fitness /Sports & Fitness
Sports Event Tickets & Ticketing Services /Sports Entertainment/Sports Event Tickets & Ticketing Services
Sports Fan Gear & Apparel /Sports & Fitness/Sports Fan Gear & Apparel
Spread Betting /Finance/Investing/Spread Betting
Standardized & Admissions Tests /Jobs & Education/Education & Training/Standardized & Admissions Tests
Stocks /Finance/Investing/Securities/Stocks
Tanning & Sun Care /Beauty & Personal Care/Tanning & Sun Care
Telephony /Computers & Consumer Electronics/Consumer Electronics/Telephony
Televisions /Computers & Consumer Electronics/Consumer Electronics/Home Audio & Video/Televisions
Title Loans /Finance/Credit & Lending/Loans/Personal Lending & Borrowing/Title Loans
Tourist Attractions & Destinations /Travel & Tourism/Tourist Attractions & Destinations
Toys /Hobbies & Leisure/Toys & Games/Toys
Translation /News, Media & Publications/Reference Materials & Resources/Translation
Transportation & Excursions /Travel & Tourism/Transportation & Excursions
Travel & Tourism /Travel & Tourism
Travel Booking Services /Travel & Tourism/Travel Booking Services
Travel Media & Publications /Travel & Tourism/Travel Media & Publications
TV & Video /Arts & Entertainment/TV & Video
TV Broadcasting /Arts & Entertainment/Entertainment Industry/Film & TV Industry/TV Broadcasting
TV Shows & Programs /Arts & Entertainment/Entertainment Industry/Film & TV Industry/TV Broadcasting/TV Shows & Programs
Underwear /Apparel/Clothing/Underwear
Unsecured Credit & Lending /Finance/Credit & Lending/Loans/Unsecured Credit & Lending
Used Motor Vehicles /Vehicles/Motor Vehicles/Cars & Trucks/Used Motor Vehicles
Vacation Rentals /Travel & Tourism/Accommodations/Vacation Rentals
Vehicle Dealers /Vehicles/Vehicle Dealers
Vehicle Insurance /Finance/Insurance/Vehicle Insurance
Vehicle Parts & Accessories /Vehicles/Vehicle Parts & Accessories
Vehicles /Vehicles
Video Games, Consoles & Accessories /Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories
Vision /Health/Health Conditions & Concerns/Vision
Visual Art & Design /Arts & Entertainment/Visual Art & Design
Vitamins & Supplements /Health/Pharmacy/Vitamins & Supplements
Vocational Training & Trade Schools /Jobs & Education/Education & Training/Vocational Training & Trade Schools
Warts /Health/Health Conditions & Concerns/Skin Conditions & Skin Health/Warts
Web Design & Development /Internet & Telecommunications/Internet/Web Design & Development
Web Hosting /Internet & Telecommunications/Internet/Web Hosting
Web Portals /Internet & Telecommunications/Internet/Web Portals
Weddings /Occasions & Gifts/Occasions/Weddings
Weight Loss Drugs & Medications /Health/Health Conditions & Concerns/Weight Loss/Weight Loss Products/Weight Loss Drugs & Medications
Weight Loss Products /Health/Health Conditions & Concerns/Weight Loss/Weight Loss Products
Weight Loss Supplements /Health/Health Conditions & Concerns/Weight Loss/Weight Loss Products/Weight Loss Supplements
Wireless Devices /Computers & Consumer Electronics/Consumer Electronics/Wireless Devices
Yard, Garden & Patio /Home & Garden/Yard, Garden & Patio

Our system classifies ads automatically and we don't rely on advertiser-provided categorization. Our technology will make its best attempt to filter ads from the categories above; however, we don't guarantee that it will block every related ad. If you see that an undesired ad has been displayed, please block that ad by URL or by advertiser using the Ad Review Center.

The total percentage of ad impressions shown on your General categories page might be greater than or less than 100% as ads may be classified in multiple categories, or not classified in any category at all.
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