There are three types of sensitive categories: Standard, Restricted and Under development.
- Standard sensitive categories are allowed by default.
- Restricted sensitive categories are blocked by default.
The following categories are supported for ads in 17 languages (Arabic, Simplified Chinese, Traditional Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai, Turkish and Vietnamese), except where noted otherwise.
To prevent ads from any of these categories from showing on your pages, visit the 'Sensitive categories' page in your AdSense account and click the Block button corresponding to the category.
Includes zodiac, horoscopes, love spells, potions and psychic-related ads. (This category is specific to English and Portuguese).
Includes lifts, suctions, lasers, hair removal and restoration, tattoos and body modification.
Includes consumer lending and loans. (This category is specific to Japanese and Korean.)
Includes dating services and online dating communities. Also includes chat sites and apps for meeting new people in general.
Software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile. Typical examples include anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers, wallpapers and so on.
Includes pharmaceuticals, vitamins, supplements and related retailers; does not include resources providing information about drugs.
Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality.
Includes sexual function, fertility and birth control ads as well as ads for products, services and information related to STDs including clinics and medication; does not include normal pregnancy resources or abortion services.
Ad images where any part of the human body from the sternum to the mid-thigh is not clothed; or the body is clothed in underwear, swimwear, lingerie or other see-through clothes or non-clothing items such as a towel or bed sheet.
Includes simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
*In March 2015, we started supporting ads for social casino games as part of a beta programme we’re running. For more information, see Social Casino Games beta programme.
Includes video games, online games and downloadable games; does not include video game consoles.
Includes weight loss, dieting and related products and programmes; doesn't include healthy eating or general fitness ads.
Ads in this category were previously categorised as non-family safe and were not allowed on pages managed by AdSense. If you don’t mind ads from these categories showing on your pages, click the Allow button corresponding to the category.
Includes online gambling and location-based gambling. Please note that these ads will only be shown to users in regions where gambling is legal. Additionally, due to local laws, we strongly recommend that publishers do not opt in to receiving gambling ads if their primary website audience is intended for individuals under 18 years of age (e.g. kids' game websites, secondary school education websites). A full list of these restrictions can be found here.
Includes online sale of alcoholic beverages and brand or informational advertising for alcoholic beverages. Some countries have restrictions on the types of alcohol-related ads that are allowed and will only show permitted ad types. A full list of these restrictions can be found in the Google Ads alcohol policy.
We strongly recommend that publishers do not opt-in to receiving alcohol ads if their primary site audience is intended for individuals under 18 years of age or if their site contains content where an association with alcohol would be inappropriate (for example, a site about recovering from addiction or pregnancy websites). Additionally, see the following for country-specific restrictions on alcohol advertising:
Only AdSense publishers in the following countries can opt in to receiving alcohol ads:
|YouTube partners:||Only YouTube partners in countries where alcohol advertising is allowed can opt in to receiving alcohol ads. See the YouTube alcohol advertising policy for more information.|
Our system classifies ads automatically and we don't rely on advertiser-provided categorisation. Our technology will make its best attempt to filter ads from the categories above; however, we don't guarantee that it will block every related ad. If you see that an undesired ad has been displayed, please block that ad by URL or by advertiser using the Ad review centre.