What is optimisation?

What is it? Optimisation is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site and the performance of AdSense ads. Based on your goals, optimisation can involve ad implementation improvements or changes to your site.

Why optimise? Optimising your AdSense ads implementations and site is crucial when it comes to the achievement of your goals. Through optimisation, you can help grow your AdSense revenue, improve usability of your site, get more traffic or accomplish any of your other goals.

Use this section to find ideas for how to improve your AdSense ads performance and tips to help you build better sites.

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