Keep these user experience principles in mind when optimising your site
So far, we’ve discussed ways to make sure that you understand what your users are looking for and how to present it to them. But you may be wondering how you keep users coming back again and again? After all, repeat business is the lifeblood of businesses both online and offline. To get users to return, you need to do more than just answer their questions; you need to give them reasons to return to your site.
Tips:Below are a few ways you can turn one-time visitors into repeat visitors:
- New content: First and foremost, make sure that you constantly provide new, high-quality content. Next, make sure that you showcase your new content on your top landing pages.
- Related content: Show users similar content elsewhere on your site. Create a section that links users to popular content on the same subject. This will drive more engagement.
- Social: Make it easy for users to connect with you via their favourite social networks. All major social networks have widgets that you can put on your site to invite visitors to follow you. Once you have them, make sure you push out your most popular content to drive return visits.
- Email: Make sure that you have a way for users to subscribe to your email list for updates and/or a newsletter.
- User engagement: Make it easy for users to interact with your content through forums, a rating system or recommendations.
Example:
If you have a deal site where users can search for offers, you can first prompt them to sign up to be notified via email when new offers that match their interests are added to the site. You can also showcase how many people recommend a deal so users see which deals are popular.
