Reports (old reporting page)

About graph types

To best display your report results, you have the option to select from four distinct visual representations--or graph types:

Each of these graph types serves to show your data in a way that makes it easy for you to understand and provides the essential information for you to analyze activity on your account. These graphs handle data differently and should be selected based on the type of information you are looking to learn from your report. Once you find the right fit, you can use your findings as a base for strategic business decisions. Here are some guidelines for when to use each type.

Graph type Best used when you are...
Timeline Comparing time (dates). A timeline shows fluctuations in a single metric (e.g., estimated earnings) for up to two different date ranges or multiple metrics for a single date range.
World map Defining geo locations for metrics you have selected. A world map provides a geographical view of metric activity per country. All levels of metric activity are shown and can be distinguished through the use of color. The higher the value of the activity, the deeper the color. The lower the value of the activity, the lighter the color. This applies to the Countries report.
Bar chart Comparing performance of multiple segments. A bar chart shows the comparison of how one element is performing compared to another.
Pie chart Comparing multiple segments in the form of percentages. A pie chart shows the percentile relationship between parts as compared to the whole.

Sometimes, there can be multiple graph types to support your reporting needs. When you select a report, if there is a supported graph for the specific type of information you are trying to report on, the graph type is automatically shown. The other graph type icon selections display in the chart type picker, located above and to the right of the graph.
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