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Blocking controls

Ad review center overview

The Ad review center gives you more transparency and control over the ads that appear on your site. When you enable the Ad review center, you can review individual ads after they're shown and choose whether you want to continue showing them on your pages. To get started, see our guide to reviewing ads using the Ad review center.

Important things to know about the Ad review center

  • You can find it on the Blocking controls page in your AdSense account
  • It supports ads of all targeting types (contextual, personalized, and placement)
  • You can use its filter and search functions to help you find ads to review and block
  • It doesn't support all AdSense products
  • You can only block ads at the product level, not on a site-by-site basis

Ad blocking should be used sparingly. Allowing all ads creates the most competitive atmosphere in the ad auction, with the largest number of ads possible competing for an impression.

FAQs

Below are answers to some frequently asked questions about the Ad review center:

Why do blocked ads still appear in the Ad review center?

When you block an ad by advertiser URL or by ad category, you may still see that ad awaiting review in the Ad review center. This is because in the Ad review center we show all ads that have received at least a small number of impressions in the last 30 days.

As such, an ad blocked by URL or category is not immediately removed from the Ad review center as it still has old impressions from the last 30 days. Instead, the ad moves down the list of ads for review (which are ranked by the number of impressions they’ve received) until it no longer receives enough impressions to meet the minimum threshold and drops off the list.

Why are blocked ads still showing up on my pages?

There may be a delay of up to 24 hours between the time you block any ad and the time that ad is no longer eligible to run on your site. This is true whether the ad has been previously approved or only implicitly allowed.

Note also that when you block an ad by advertiser URL or by ad category, you may still see that ad awaiting review in the Ad review center.

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