Webinars

AdSense Webinars schedule


AdSense webinars are free online seminars conducted and moderated by Google AdSense optimization specialists. This series of webinars is designed to help you learn what you can do to maximize your AdSense revenue potential.

Learn more about webinars.

Interested in DFP Small Business? Sign up now for the upcoming webinar with live demo. More details...

AdSense Optimization - Best Practices

In this webinar, we will cover:

  • Optimizing your AdSense for Content implementation: placements, formats, coverage, color palettes
  • Tracking the performance of your optimizations via Channels
  • How to attract placement targeting
  • Making the most of AdSense for Search
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AdSense For Search

In this webinar, we will cover:

  • Implementing and customizing AdSense for Search
  • Optimizing your search results using AdSense for Search performance
  • Improving your search results using keywords
  • Custom Search Engine advanced features
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AdSense Top Tech Tips

In this webinar, we will cover:

  • How to determine which ad variations perform best for you/li>
  • How to use HTML/CCC to wrap text around ad units
  • How to ensure your best-performing ad units are defined first in your ad code
  • Using Google Analytics to better understand your users and make your ad implementations more effective
  • Using Webmaster Tools to increase the index and rank of your site
  • Sample implementations
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Past webinars

Improving AdSense Performance using DFP Small Business

If you run AdSense alongside directly-sold or network-based ads, DFP Small Business can help you to sell, schedule, deliver and measure all of your ad inventory.

Agenda:

  • Have AdSense backfill your directly-sold inventory and compete with your other ad networks
  • Define your AdSense settings
  • Use placement targeting
  • Run AdSense reports
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Teaching our teachers: AdSense on your Education site

Why not use half-term to optimize your AdSense implementation? In this webinar, we will highlight examples of Education sites and talk about how you can:

  • Optimize your ad placements, formats, coverage and color palettes
  • Attract placement targeting campaigns to your site
  • Make the most of AdSense for Search
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Using Analytics to optimize your AdSense performance

In this webinar, we’ll outline how you can:

  • Analyze your AdSense performance via Analytics
  • Identify pages requiring optimization
  • Find the right optimization strategy for your site
  • Benefit from analyzing your user base
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Why AdSense is right for Retail

Not sure if AdSense is right for your site? In this webinar, we’ll share examples of Retail sites already using AdSense and will tell you how AdSense can work for you by explaining:

  • The right AdSense approach for Retail sites
  • How you can generate additional revenue from your site without impacting on conversions
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Maximize your AdSense revenue on your Home and Garden site

Your site may be experiencing a peak in traffic as we ‘mend and make do’ and get our homes ready for Christmas. To help you maximise your revenue from these visits, we’ll share examples of Home & Garden sites using AdSense and show how you can:

  • Optimize your ad placements, formats, coverage and color palettes
  • Attract placement targeting campaigns to your site
  • Make the most of AdSense for Search
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Make the most of your forum with AdSense

In this webinar we will highlight AdSense optimization best practices for forums, and discuss:

  • Ad placements, ad formats, color palettes
  • Implementing Custom Channels and making the most of Placement Targeting
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Market your site to Advertisers using Google Ad Planner

Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:

  • How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher
  • How you can claim your site listing in Ad Planner to better promote your site to advertisers
  • Ad Planner integration with Google Analytics to opt-in your precise traffic data
  • Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements
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Optimizing AdSense on your Business and Finance site

In this webinar, we will highlight examples of Business and Finance sites and talk about how you can:

  • Optimize your ad placements, formats, coverage and color palettes
  • Attract placement targeting campaigns to your site
  • Make the most of AdSense for Search
Watch it

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