Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Revenue per thousand impressions (RPM)

Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.

RPM doesn't represent how much you've actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.

Formula:
RPM = (Estimated earnings / Number of page views) * 1000

Examples:
  • If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
  • If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.

RPM is a commonly used number in advertising programs. You may find it helpful for comparing revenue across different channels.

Was this helpful?

How can we improve it?
true
Your AdSense page

Introducing AdSense Page: a new resource in which you can find personalized information and new opportunities in your account to help to succeed with AdSense.

Search
Clear search
Close search
Google apps
Main menu