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Revenue per thousand impressions (RPM)

Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.

RPM doesn't represent how much you've actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.

Formula:
RPM = (Estimated earnings / Number of page views) * 1000

Examples:
  • If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
  • If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.

RPM is a commonly used number in advertising programs. You may find it helpful for comparing revenue across different channels.

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