July 13, 2026
In response to emerging global regulations, Google is introducing tools to help advertisers identify and label AI-generated ad creatives beginning July 13. For publishers, these AI labels may appear on creatives served to their properties when coming from Google demand (Google Ads, Display & Video 360). Google's sell-side platforms do not offer AI labeling features.
For more details on the Google publisher product approach to these regulations, guidance for specific ad formats, and next steps, visit Navigate AI labeling regulations.