If you're experiencing a decline in your AdSense earnings or traffic, follow this guide to check for common issues, understand their possible reasons, and find suggestions for how to fix them.
Tips for troubleshooting
- Understand the different bidding types: AdSense for Content publishers are paid by impression (CPM), and AdSense for Search publishers are paid by clicks (CPC).
- Check metrics in order: When troubleshooting, we recommend you check your metrics in the following order: page views, coverage, and impressions.
- Start at the site level: Begin by troubleshooting at the site level. Then, dig deeper into product, placement method, ad format, ad unit, platform, etc., to find out if it's a specific issue. You can do this by filtering your data or adding different breakdowns to your report.
Identify your earnings issue
| What's happening | Possible causes | What to do |
|---|---|---|
| Your earnings and page views are declining. | Your site's traffic has decreased. |
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| Your earnings and coverage are declining, but your page views are stable. | You might have an ad serving limit, an ads.txt issue, a policy issue, or crawler errors. |
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| Your earnings and impressions are declining, but your page views and coverage are stable. | You might have an issue with your ad implementation, or you might not be using the best performing ad placements or ad formats. |
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Other optimization tips
- Visit the Optimization tips to increase your AdSense revenue page to check out customized optimization suggestions to boost your revenue with AdSense.
- Check the AdSense success stories and learn what other publishers did to boost their revenue.
- Continue to build unique and valuable content and provide a good user experience.