June 1, 2026
We’ve introduced a new feature in Google AdSense that allows you to share the full IP address in bid requests.
Many buyers consider the full IP address a critical signal for assessing the quality and relevance of an ad impression. Sharing the full IP address in bid requests helps you maximize the value of your inventory.
When you use the Share full IP address feature in AdSense, you can provide this signal to all demand sources, Authorized Buyers, Display & Video 360, and Google Ads.
Learn more about how to control full IP address sharing.