Performance reports guide

View changes to your account

You can view historical changes made to your account as a report layer. Change events are shown as small flags on your reporting graphs, and highlight actions you’ve taken that might have influenced your earnings. For instance, if you blocked a category of ads from your pages last Tuesday and then created a new leaderboard the next day, you’ll see these two events marked in your reports. You can also view your event history in a separate Events report.

To show events on a report graph:

  1. Visit the Performance reports tab.
  2. In the left-hand panel, click Common reports and then select your report.
  3. Above the graph, click Events. Your change events, for the report currently selected,  appear along the bottom of the graph as small numbers in boxes. Any user-added notes are marked with a small box with a grey bar on top. System-generated events do not have the grey bar on top.
  4. Click a number on the graph to jump to the date and change event type description of the historical event, both system-generated and user-added.

To view the Events report:

  1. Visit the Performance reports tab.
  2. In the left-hand panel, click Events. The Events report is displayed with a list of your changes shown under the graph.
  3. Click a number on the graph to jump to the date and change event type description of the historical event.
  4. For detailed information, under the "Event" column, click + to expand the change events.
The Events report includes changes you've made since the creation of your account.

Change event types fall into the following categories:

  • Ad unit
  • Custom channel
  • Allow and block ads
  • Miscellaneous
To easily identify who has made an event type change, the event history is stamped with the email address of the user who has made that change. If there is only one user on the account, the email address of that user does not display in Events. If there are multiple users on an account, the appropriate usernames are displayed in the event history for any changes they have made.

If the username reads ‘Google User’, this means that an AdSense representative made the change to the event type.