About banner ads

Banner ads are In-Page ads that appear within the main content of your pages. They can be display ads or native ads.

Mobile example:

Desktop example:

Success story

Shukan Josei PRIME enhanced their manual ad strategy with AdSense Auto ads banner formats, boosting revenue by 5%. Read the Shukan Josei PRIME case study.

Quick start

Get started by turning on banner ads for your site.

Turn on banner ads

How to turn on banner ads

1. Sign in to your AdSense account.
2. Click Ads.
3. In the table of all your sites, click Edit next to your site. Your site opens in the ad settings preview.
   Tip: You can use the preview to try out different ad settings before your Auto ads go live.
4. Under 'Ad settings', turn on Auto ads.
5. Under 'In-Page formats', make sure the Banner ads option is selected.
6. (Optional) If you want to adjust the advanced settings for your banner ads, click Advanced settings to expand the panel. Advanced settings give you more control over banner ads on your site by allowing you to adjust the placement and number of ads on a page. Learn more about advanced settings.

   

7. Click Apply to site
8. Choose your save option:

   • Click Apply now, then Save, to immediately apply your Auto ads settings to your site.

     Or

   • Click Run experiment first, then Run experiment, to test your Auto ads settings.

     AdSense will run an experiment on 50% of your site's traffic for 90 days. The experiment will finish when we've collected enough data. Learn more about Auto ads experiments.

Note: Make sure that you've placed the AdSense code on every page across your site. It can take up to an hour for ads to appear on the page. See our code implementation guide for more details.

Track the performance of banner ads

1. Visit the Reports page in AdSense.
2. Create a custom report.
3. Click filter , click Ad format and then select In-Page.
4. Click Apply.