Allow & block ads

Block sensitive categories in AdSense

To prevent ads from certain sensitive categories from appearing on your site, block them by updating the "Sensitive categories" setting in your AdSense account. If you filter an ad category through category filtering, it will block ads of all targeting types and formats. You can block sensitive categories at the product level or at the site level.

Note you can only block sensitive categories of ads in these supported languages, regardless of the language of your site.

Block at the site level

  1. Sign in to your AdSense account.
  2. Click Blocking controls.
  3. Make sure Content is selected.
  4. Under Content, select the domain or subdomain that you want to set the block on.
    If your site is not listed, you can add it using the site management feature.
  5. Click Manage Sensitive categories.
  6. On the "Sensitive categories" page, use the controls to allow or block categories. Changes are automatically saved on selection.

Block at the product level

  1. Sign in to your AdSense account.
  2. Click Blocking controls.
  3. Click your product. For example, click Content for AdSense for content.
  4. Click Manage Sensitive categories.
  5. On the "Sensitive categories" page, use the controls to allow or block categories. Changes are automatically saved on selection.
Note: The total percentage of ad impressions shown on your "Sensitive categories" page might be greater than or less than 100% as ads may be classified in multiple categories, or not classified in any category at all.
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