Optimizing your empty in-page ad spaces

An "unfilled ad space" occurs when AdSense is unable to find a suitable ad to show in a specific ad space on your page. You don't make any revenue from an unfilled ad space. That's why we're exploring ways to protect your revenue by better utilizing unfilled display ad spaces in AdSense.

Some of the ideas we're exploring are:

• Showing contextually-relevant suggestions related to your page and site inside unfilled ad spaces. For example, let's say your page is about baking, in an unfilled ad space we might show suggestions that relate to baking such as ingredients or cooking utensils, etc. If a user clicks on any of these, we'll try to show display ads relevant to the suggestion the user clicked on inside a dialog.
  
• Other ways to improve the targeting of ads in the future and increase your long-term earnings.

To try these ideas out, we're adding a new setting called Fill empty in-page ads to the "Ad serving" page in Blocking controls. You don't need to take any action. We'll turn this new setting on for all publishers over the next 30 days.

How to opt out

If you don't want AdSense to optimize your empty in-page ad spaces, you can opt out:

1. Sign in to your AdSense account.
2. Click Brand safety.
3. Click Content, then Blocking controls.
4. Click Manage Ad serving.
5. In the "Display ads" section, turn off Fill empty in-page ads.