March 25, 2025
Consent mode allows other Google products you use (such as Google Ads, Google Analytics, or Firebase) to respect your users' consent choices. Later this week, two new account-level flags will become available on the European regulations Settings page in Privacy & Messaging. These flags will be disabled by default. If enabled, Google’s CMP will be able to interpret your existing EEA, UK, and Swiss user consent choices for consent mode’s advertising purposes (including ad storage, personalization, and user data) and analytics storage. This setting will only be applicable for publishers who want to use Google's CMP to obtain consent and provide transparency for the use of both our publisher and advertising products. If this setting is enabled, it will apply to all of your European regulations messages shown on the web and in apps, but will not apply to messages shown on AMP. Learn more about consent mode in Privacy & messaging.
