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AdSense revenue

Formats that have a different revenue share

Some Auto ads formats have a different revenue share than standard AdSense for Content formats. These are opt-in formats that display AdSense for Search ads with 51% revenue share for ad clicks. Earnings you generate from these formats appear as a separate line item in your regular AdSense for Content payments. These search formats also have additional policies that need to be acknowledged in order to use them.

Here is a list of formats that have different revenue shares:

Format Revenue share Applicable policies
Ad intents 51% AdSense for Search (AFS) policies
Related search for Auto ads 51% Custom Search Ads policies

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