Ad implementation policies

Special ad implementations permitted by our policies

Generally, altering the behaviour or targeting of AdSense ad code is prohibited. However, publishers are permitted to use scripts which allow users to close the ad unit by clicking a box.

Some examples of unacceptable modifications include:

  • Adding irrelevant keywords (hidden or visible) to alter the targeting of the ads.
  • Using IFRAMEs with keywords to alter the content or language of the ads.
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