Clicks and impressions
What is sabotage and how to prevent it
We understand that a third party may generate invalid activity on your ads without your knowledge or permission. This can be done in two ways:
- Manually: the party generates the activity himself, or encourages others to do so
- Automatically: the party uses some sort of automated process, such as a click bot
Because this kind of activity doesn't reflect genuine user interest in the ads, we’re constantly improving our detection systems to identify these patterns and filter them as invalid. Learn more about how Google prevents invalid activity.
However, ultimately it is the publisher’s responsibility to ensure that the activity on his or her ads is valid. For this reason, we highly recommend that you review our tips for preventing invalid activity. You can also notify us of sabotage incidents.
If your account has been disabled for invalid activity and you believe it was due to sabotage, please visit our FAQ for disabled accounts for more information.