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Clicks and impressions

If you want to purchase traffic to your site

You’re welcome to promote your site in any manner that complies with our program policies. However, AdSense publishers are ultimately responsible for the traffic to their ads. So if you choose to partner with a third-party service to increase traffic to your site, it’s critical that you monitor your reports closely to gauge the impact that each source has on your ad traffic.

There are many services out there that can increase traffic to your site, including pay-per-click solutions to connect advertisers and publishers, as well as search engines and directory sites. However, we’ve found that some of these services actually send artificial traffic to websites, despite their appearance. To deliver the traffic levels that their customers expect, these services often generate clicks and impressions using click bots, or by providing users incentives to visit sites or click on ads. For this reason, we strongly urge you to use caution when partnering with third-party traffic services.

If you need help logging the traffic on your site to determine the source of your visitors, we recommend using Google Analytics. You can also integrate your AdSense account with Analytics to get more insight into how to tailor your content and ads to your site's users.

Once you’ve set up your Analytics account, we highly recommend monitoring your ad traffic along the available reporting dimensions, including traffic sources with whom you’re a partner. If you find that one of your traffic sources has suspicious activity, we recommend stopping or pausing your relationship with that traffic source to stop any traffic that may be invalid. If you're more experienced with HTML and JavaScript, you may consider assigning a reporting channel code to ad units based on the sources sending them traffic. For example, if you advertise using Google AdWords, you could set up an AdSense channel called "AdWords" to track the AdSense activity coming only from your AdWords campaigns.

Lastly, we understand that you may want more information about traffic services that we’ve found to send invalid traffic. However, because we need to maintain the effectiveness of our detection system, and because revealing the names of these services could create legal complications, we’re not able to provide these details.

If you are considering purchasing traffic to drive to your site, we recommend that you start by reading our traffic provider checklist.
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