Content policies

Prohibited content

Find out more about AdSense content policies

Click a link below to be directed to the policy of your choice:

Adult content
Adult themes in family content
Dangerous or derogatory content
Recreational drugs and drug-related content
Alcohol-related content
Tobacco-related content
Gambling and games-related content
Healthcare-related content
Hacking and cracking content
Pages that offer compensation programmes
Misrepresentative content
Shocking content
Weapon-related content
Content that enables dishonest behaviour
Illegal content
If you've found a page that violates the AdSense programme policies, please report it here.

Adult content

What's the policy?

Google ads may not be placed on pages that contain pornography, adult or mature content. Please note that we also don't allow AdSense for search (AFS) search boxes to be placed on adult content pages.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Adult themes in family content

What's the policy?

Google ads may not be placed on sites or properties that appear to be appropriate for a general audience but contain adult themes, including sex, violence, vulgarity or other distasteful depictions of children or popular children's characters that are unsuitable for a general audience.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Dangerous or derogatory content

We believe strongly in freedom of expression, but we don't permit the monetisation of dangerous or derogatory content. For this reason, Google ads may not be placed on pages containing content that:

  • Threatens or advocates harm on oneself or others;
  • Harasses, intimidates or bullies an individual or group of individuals;
  • Incites hatred against, promotes discrimination against, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or any other characteristic that is associated with systemic discrimination or marginalisation.

Examples include:

  • Threatening someone with real-life harm or calling for the attack of another person
  • Advocating suicide, anorexia or other self-harm
  • Content that singles out someone for abuse or harassment
  • Content promoting, glorifying or condoning violence against others on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or any other characteristic that is associated with systemic discrimination or marginalisation
  • Content that encourages others to believe that a person or group is inhuman, inferior or worthy of being hated on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or any other characteristic that is associated with systemic discrimination or marginalisation
  • Content promoting hate groups or hate group paraphernalia
  • Content that suggests a tragic event did not happen, or that victims or their families are actors, or complicit in a cover-up of the event
  • Content made by or in support of terrorist groups or content that promotes terrorist acts, including recruitment, or that celebrates terrorist attacks
Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Recreational drugs and drug-related content

What's the policy?

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm or injury. For this reason, Google ads may not be placed on pages that sell or promote recreational drugs and drug-related content including:

  • Promotion of substances that alter the mental state for the purpose of recreation or otherwise induce 'highs'. Examples:
    • Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, 'legal highs'
  • Products or services marketed as facilitating recreational drug use. Examples:
    • Pipes, bongs, cannabis coffee shops
  • Instructional content about producing, purchasing or using recreational drugs. Examples:
    • Forums to exchange tips or recommendations on drug use

Please be aware that the promotion of prohibited content includes providing links to content that does not follow our recreational drugs and drug-related content policies.

Examples

Examples*

Acceptable Not acceptable
  • Pages that promote drug rehabilitation.
  • Information pages about the history of a recreational drug (e.g. opium wars).
  • Sales or promotion of illegal drugs and drug paraphernalia. Note: Drugs illegal under US federal law are unacceptable even if legal elsewhere.
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Alcohol-related content

What's the policy?

Google ads cannot be placed on pages that contain certain alcohol-related content including:

  • Online sale of alcoholic beverages.
  • Promotion of irresponsible alcohol consumption, including the favourable portrayal of excessive, binge or competition drinking.

Additionally, publishers now have the opportunity to opt in to receiving alcohol ads via the category filtering feature. If you don't want to receive alcohol ads on your pages, no action is required on your part.

Examples

Examples*

Alcohol

Acceptable Not acceptable
  • Directories of bar or pub locations
  • Pages that promote alcohol-sponsored events
  • Pages that promote alcohol-branded merchandise
  • Pages that contain information or sell products related to the production or manufacturing of alcoholic beverages
  • Pages where alcoholic beverages can be purchased directly from the site
  • Pages that promote irresponsible alcohol consumption, including the favourable portrayal of excessive, binge or competition drinking
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Tobacco-related content

What's the policy?

Google ads cannot be placed on pages that promote tobacco and tobacco-related products, including cigarettes, cigars, tobacco pipes and rolling papers. Please be aware that the promotion of prohibited content includes providing links to pages that do not follow our tobacco-related content policies.

Examples

Examples*

Tobacco

Acceptable Not acceptable
  • Informational pages about quitting smoking
  • Informational pages that do not sell tobacco products
  • Pages that primarily sell tobacco products (cigars, cigarettes, e-cigarettes, chewing tobacco or rolling papers)

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Gambling and games-related content

Google ads may not be placed on pages with content that promotes online, real-money gambling or any Internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game.

Examples include:

  • Online casinos or bookmakers
  • Online lottery ticket or scratch card purchase
  • Online sports betting
  • Aggregator or affiliate sites that promote online gambling pages
Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Healthcare-related content

What's the policy?

To comply with local laws and regulations related to the promotion of healthcare and medicines, Google ads may not be placed on pages that contain certain healthcare-related content including:

  • Online sale of prescription medication. Examples:
    • Sales of prescription drugs, even if through an affiliate programme
    • Online pharmacies
    • Pages that primarily drive traffic to online pharmacies
  • Sale of unapproved pharmaceuticals and supplements. Examples:
    • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements (e.g. products that contain ephedra)
    • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
    • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance
Examples

Examples*

Acceptable Not acceptable
  • Pages that sell over-the-counter drugs
  • Informational pages about prescription drugs and unapproved pharmaceuticals and supplements including ephedra
  • Sales of prescription drugs, even if through affiliate programmes
  • Pages that primarily drive traffic to online pharmacies
  • Pages that sell ephedra or alternatives to ephedra, such as ephedrine
  • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements
 

* Please note that these examples are not limited to the following.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Hacking and cracking content

What's the policy?

Google ads may not be placed on pages that promote any form of hacking or cracking. Hacking and cracking content is content that provides users with instructions or equipment that tampers with or provides unauthorised access to software, servers or websites.

Examples

Examples*

Acceptable Not acceptable
  • Pages that provide information on 'unlocking' or 'jail-breaking' mobile phones
  • Information or software for DVD, CD or game ripping or MP3 music downloads (must not violate our copyright policy by providing downloads of copyrighted materials or driving traffic to pages with content of this nature)
  • Pages that provide information on free-to-air satellite channels
  • Pages or products that enable illegal access of mobile phones and other communications or content delivery systems or devices
  • Products or services that bypass copyright protection, including circumvention of digital rights management technologies
  • Products that illegally unscramble cable or satellite signals in order to get free services
  • Pages that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Pages that offer compensation programmes

What's the policy?

Google ads may not be placed on pages that promise payment or incentives to users who click on ads, surf the web, read emails or perform other similar tasks. Placing Google ads on such pages may result in invalid impressions or clicks and is therefore prohibited. Similarly, Google ads may not be placed on pages that primarily drive traffic to, promote or provide instructional materials on how to implement such services.

Examples

Examples*

Acceptable Not acceptable
  • Pages that pay you to complete an action, as long as the action does not involve clicking on ads or artificially inflating ad impressions (pay-to-survey pages, cashback pages)
  • Safelist pages (opt-in groups where users promote their pages over email)
  • Pay-to-click pages
  • Pay-to-surf pages
  • Auto-surf pages
  • 'Search for charity' pages
  • Pay-to-search pages
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Misrepresentative content

What's the policy?

Users don’t want to be misled by the content that they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate or conceal information about you, your content or the primary purpose of your web property.

Examples

Examples*

Not acceptable
  • Enticing users to engage with content under false or unclear pretences
  • 'Phishing' for users’ information
  • Promotion of content, products or services using false, dishonest or deceptive claims (e.g. 'Get Rich Quick' schemes)
  • Impersonating Google products
  • Falsely implying an affiliation with, or endorsement by, another individual, organisation, product or service
  • Directing content about politics, social issues or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Shocking content

What's the policy?

We want to be sensitive to our advertisers and users. For this reason, Google ads may not be placed on pages that display shocking content. Examples include, but are not limited to:

  • Content containing gruesome, graphic or disgusting accounts or imagery (e.g. blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos)
  • Content depicting acts of violence (e.g. accounts or images of shootings, explosions or bombings; execution videos; violent acts committed against animals)
  • Content with significant obscene or profane language (swear or curse words)
Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Weapon-related content

What's the policy?

We want to help keep people safe both online and offline, so we don't allow the promotion of weapons-related content that may lead to damage, harm or injury. For this reason, Google ads may not be placed on pages that contain the following weapons-related content:

  • Pages that promote the sale of firearms. This includes but is not limited to handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns and 3D printed guns;
  • Pages that promote the sale of a firearm-related part or component that is essential to or enhances the functionality of a firearm. This includes but is not limited to 80% finished gun parts, ammunition, ammunition clips, silencers, ammunition belts, stocks, conversion kits, gun grips, scopes and sights;
  • Pages that provide instructions about the assembly, enhancement or acquisition of any firearms including parts or components thereof. This includes, but is not limited to firearm-making instructions, guides, software or equipment for 3D printing of guns or gun parts;
  • Pages that promote the sale of products that are designed to explode or could cause damage to nearby people or property. This includes but is not limited to explosives, nail bombs, chemical bombs, any fireworks that explode, firecrackers and grenades;
  • Pages that contain instructional content about the assembly, enhancement or acquisition of explosive items;
  • Pages that promote the sale of other weapons that are designed to (in modern-day usage) injure an opponent in sport, self-defence or combat. This includes but is not limited to the sale of throwing stars, brass knuckles, pepper spray;
  • Pages that promote the sale of knives designed to provide a confrontational advantage. This includes disguised-appearance or assisted-opening mechanisms such as switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes;
  • Pages that promote the use of weapons to inflict harm on others.
    Additional information

    My site had a warning about a policy violation:

    • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
    • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
    • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
    • Click here for more information.

    Ad serving was limited or disabled on my page:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
    • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
    • Click here for more information

    Ad serving was disabled on my site:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
    • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
    • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
    • Click here for more information.

    My account has been disabled:

    • For more information on why your account was disabled and next steps, please click here.

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    Content that enables dishonest behaviour

    What's the policy?

    We value honesty and fairness, so Google ads may not be placed on pages with content that helps users to mislead others. Examples:

    • Content that promotes the creation of fake or false documents such as passports, diplomas or accreditation;
    • Content that promotes the creation of fake or false identities;
    • Sale or distribution of dissertations/theses, essay-writing or exam-taking services;
    • Information or products for passing drug tests;
    • Content that promotes fraudulent activity

    Please note that these are examples and not intended to be complete or comprehensive.

    Additional information

    My site had a warning about a policy violation:

    • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
    • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
    • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
    • Click here for more information.

    Ad serving was limited or disabled on my page:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
    • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
    • Click here for more information

    Ad serving was disabled on my site:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
    • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
    • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
    • Click here for more information.

    My account has been disabled:

    • For more information on why your account was disabled and next steps, please click here.

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    Illegal content

    Google ads may not be placed on any page that contains content that is illegal, promotes illegal activity or infringes on the legal rights of others.

    Counterfeit goods

    AdSense publishers may not display Google ads on web pages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

    Underage, non-consensual or illegal sex acts

    Google AdSense absolutely prohibits the monetisation of content related to child sexual abuse imagery or paedophilia. Google has always been at the forefront in the fight against online child abuse, and an avid supporter of family safety online.

    Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e. under 18) engaged in a sexual act such as intercourse, oral sex or masturbation as well as lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings and sculptures. The image can involve a real child; a computer-generated, morphed, composite or otherwise altered image that appears to be a child (think 'Photoshop'). This also includes soliciting minors for sexual acts, which is also known as 'enticement'.

    Paedophilia is any content or behaviour (images, texts, videos, etc.) that depicts, encourages or promotes sexual attraction by adults towards minors (i.e. under 18).

    Additional information

    My site had a warning about a policy violation:

    • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
    • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
    • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
    • Click here for more information.

    Ad serving was limited or disabled on my page:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
    • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
    • Click here for more information

    Ad serving was disabled on my site:

    • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
    • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
    • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
    • Click here for more information.

    My account has been disabled:

    • For more information on why your account was disabled and next steps, please click here.

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