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Content policies

Prohibited content

Learn more about the AdSense content policies

Click a link below to be directed to the policy of your choice:

Adult Content
Dangerous or derogatory content
Recreational drugs and drug-related content
Alcohol-related content
Tobacco-related content
Healthcare-related content
Hacking and cracking content
Pages that offer compensation programmes
Misrepresentative content
Violent content
Weapon-related content
Content that enables dishonest behaviour
Illegal content
If you've found a page that violates the AdSense programme policies, please report it here.

Adult content

What's the policy?

Google ads may not be placed on pages that contain pornography, adult or mature content. Please note that we also don't allow AdSense for search (AFS) search boxes to be placed on adult content pages.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Dangerous or derogatory content

We believe strongly in freedom of expression, but we don't permit monetisation of dangerous or derogatory content. For this reason, Google ads may not be placed on pages containing content that:

  • Threatens or advocates harm on oneself or others;
  • Harasses, intimidates or bullies an individual or group of individuals;
  • Incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or other characteristic that is associated with systemic discrimination or marginalisation.

Examples include:

  • Threatening someone with real-life harm or calling for the attack of another person
  • Advocating suicide, anorexia or other self-harm
  • Content that singles out someone for abuse or harassment
  • Content promoting, glorifying or condoning violence against others on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or other characteristic that is associated with systemic discrimination or marginalisation
  • Content that encourages others to believe that a person or group is inhuman, inferior or worthy of being hated on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or other characteristic that is associated with systemic discrimination or marginalisation
  • Content promoting hate groups or hate group paraphernalia.
Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Recreational drugs and drug-related content

What's the policy?

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm or injury. For this reason, Google ads may not be placed on pages that sell or promote recreational drugs and drug-related content including:

  • Promotion of substances that alter the mental state for the purpose of recreation or otherwise induce "highs". Examples:
    • Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
  • Products or services marketed as facilitating recreational drug use. Examples:
    • Pipes, bongs, cannabis coffee shops
  • Instructional content about producing, purchasing or using recreational drugs. Examples:
    • Forums to exchange tips or recommendations on drug use

Please be aware that the promotion of prohibited content includes providing links to contents that does not follow our recreational drugs and drug-related content policies.

Examples:

Examples:*

Acceptable Not acceptable
  • Pages that promote drug-rehabilitation.
  • Information pages about the history of a recreational drug (e.g. opium wars).
  • Sales or promotion of illegal drugs and drug paraphernalia. Note: Drugs illegal under US Federal Law are unacceptable even if legal elsewhere.
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Alcohol-related content

What's the policy?

Google ads cannot be placed on pages that contain certain alcohol-related content including:

  • Online sale of alcoholic beverages.
  • Promotion of irresponsible alcohol consumption, including the favourable portrayal of excessive, binge or competition drinking.

Additionally, publishers now have the opportunity to opt in to receiving alcohol ads via the category filtering feature. If you don't want to receive alcohol ads on your pages, no action is required on your part.

Examples:

Examples:*

Alcohol

Acceptable Not acceptable
  • Directories of bar or pub locations
  • Pages that promote alcohol-sponsored events
  • Pages that promote alcohol-branded merchandise
  • Pages that contain information or sell products related to the production or manufacturing of alcoholic beverages
  • Pages where alcoholic beverages can be purchased directly from the site.
  • Pages that promote irresponsible alcohol consumption, including the favourable portrayal of excessive, binge or competition drinking.
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Tobacco-related content

What's the policy?

Google ads cannot be placed on pages that promote tobacco and tobacco-related products, including cigarettes, cigars, tobacco pipes and rolling papers. Please be aware that the promotion of prohibited content includes providing links to pages that do not follow our tobacco-related content policies.

Examples:

Examples:*

Tobacco

Acceptable Not acceptable
  • Informational pages about quitting smoking
  • Informational pages that do not sell tobacco products
  • Pages that primarily sell tobacco products (cigars, cigarettes, e-cigarettes, chewing tobacco or rolling papers)

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Healthcare-related content

What's the policy?

To comply with local laws and regulations related to the promotion of healthcare and medicines, Google ads may not be placed on pages that contain certain healthcare-related content including:

  • Online sale of prescription medication. Examples:
    • Sales of prescription drugs, even if through an affiliate programme
    • Online pharmacies
    • Pages that primarily drive traffic to online pharmacies
  • Sale of unapproved pharmaceuticals and supplements. Examples:
    • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements (e.g. products that contain Ephedra)
    • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
    • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance
Examples:

Examples:*

Acceptable Not acceptable
  • Pages that sell over-the-counter drugs
  • Informational pages about prescription drugs and unapproved pharmaceuticals and supplements including Ephedra
  • Sales of prescription drugs, even if through an affiliate programmes
  • Pages that primarily drive traffic to online pharmacies
  • Pages that sell Ephedra or alternatives to Ephedra, such as Ephedrine
  • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements
 

* Please note that these examples are not limited to the following.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Hacking and cracking content

What's the policy?

Google ads may not be placed on pages that promote any form of hacking or cracking. Hacking and cracking content is content that provides users with instructions or equipment that tampers with or provides unauthorised access to software, servers or websites.

Examples:

Examples:*

Acceptable Not acceptable
  • Pages that provide information on “unlocking" or “jail-breaking" mobile phones
  • Information or software for DVD, CD, game ripping or MP3 music downloads (must not violate our copyright policy by providing downloads of copyrighted materials or driving traffic to pages with content of this nature
  • Pages that provide information on free-to-air satellite channels
  • Pages or products that enable illegal access of mobile phones and other communications or content delivery systems or devices
  • Products or services that bypass copyright protection, including circumvention of digital rights management technologies
  • Products that illegally unscramble cable or satellite signals in order to get free services
  • Pages that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Pages that offer compensation programmes

What's the policy?

Google ads may not be placed on pages that promise payment or incentives to users who click on ads, surf the web, read emails or perform other similar tasks. Placing Google ads on such pages may result in invalid impressions or clicks and is therefore prohibited. Similarly, Google ads may not be placed on pages that primarily drive traffic to, promote, or provide instructional materials on how to implement such services.

Examples:

Examples:*

Acceptable Not acceptable
  • Pages that pay you to complete an action, as long as the action does not involve clicking on ads or artificially inflating ad impressions (Pay-To-Survey pages, Cashback pages)
  • Safelist pages (opt-in groups where users promote their pages over email)
  • Pay-To-Click Pages
  • Pay-To-Surf Pages
  • Auto-Surf Pages
  • "Search for Charity Pages"
  • Pay-To-Search Pages
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Misrepresentative content

What's the policy?

Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate or conceal information about you, your content or the primary purpose of your web property.

Examples:

Examples:*

Not acceptable
  • Enticing users to engage with content under false or unclear pretences
  • "Phishing" for users’ information
  • Promotion of content, products, or services using false, dishonest or deceptive claims (e.g. “Get Rich Quick” schemes)
  • Impersonating Google products
  • Falsely implying having an affiliation with, or endorsement by, another individual, organisation, product or service
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Violent content

What's the policy?

Google ads may not be placed on content that contains graphic or gory images such as bloodshed, fight scenes and gruesome or freak accidents. Publishers are responsible for every page on which their ad code appears and for screening any text, images, videos or other media that will appear on a page with Google ads.

Examples:

Examples:*

Acceptable Not acceptable
  • Boxing or martial arts pages
  • Breaking bones
  • Getting hit by trains/cars
  • Receiving other serious injuries
  • Pages devoted to fight videos
  • Pages with gory videos or images
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Weapon-related content

What's the policy?

Google ads may not be placed on pages that sell, facilitate or advocate the sales of weapons and weapon accessories. This includes but is not limited to the sales of ammunition, gun parts, hardware, pistols, rifles, BB guns, sporting guns, air guns, blow guns and stun guns. This policy also prohibits the placement of ads on pages that sell explosives, including fireworks.

Examples:

Examples:*

Acceptable Not acceptable
  • Pages that are primarily about the sport of hunting
  • Pages that sell antique guns, non-working replicas, emergency flares, paintball guns, scopes or holsters
  • Pages located outside the US that sell Airsoft guns
  • Pages in the US that sell Airsoft guns and have the appropriate disclaimer on the landing page
  • Pages that contain content regarding archery or bowhunting
  • Pages that sell collectable knives, daggers, swords, cutlery, chef knives or sporting equipment
  • Pages that drive traffic to firearm sales
  • Pages in the US that sell Airsoft guns and DO NOT have the appropriate disclaimer on the landing page
  • Pages that sell knives or weapons with an intended violent use
  • Pages that teach bomb or other explosive-making or give instructions on how to harm or kill
  • Pages that sell fireworks or pyrotechnic devices
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site had a warning about a policy violation:

  • Please review your notification carefully and use the Help Centre to find out about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site, no further action is needed. If you do not make changes to make your site compliant, ad serving will be disabled for your site.
  • Bear in mind that the example page we provide is just an example and you need to review your entire site to ensure that the same issue doesn't exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was limited or disabled on your page.
  • After making the appropriate changes to your page, please refer to the policy notification to find out how to request another review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please review your notification carefully and use the Help Centre to find out why specifically ad serving was disabled on your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for policy compliance before submitting a request for another review.
  • After making the appropriate changes to your site, you can request another review of your site by filling in this form.
  • Click here for more information.

My account has been disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Content that enables dishonest behaviour

What's the policy?

We value honesty and fairness, so Google ads may not be placed on pages with content that helps users to mislead others. Examples:

  • Content that promotes creating fake or false documents such as passports, diplomas or accreditation;
  • Content that promotes creation of fake or false identities;
  • Sale or distribution of term papers, essay-writing or exam-taking services;
  • Information or products for passing drug tests;
  • Content that promotes fraudulent activity

Please note that these are examples and not intended to be complete or comprehensive.

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Illegal content

Google ads may not be placed on any page that contains content that is illegal, promotes illegal activity or infringes on the legal rights of others.

Counterfeit Goods

AdSense publishers may not display Google ads on web pages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Underage, non-consensual or illegal sex acts

Google AdSense absolutely prohibits monetisation of content related to child sexual abuse imagery or paedophilia. Google has always been at the forefront in the fight against online child abuse, and an avid supporter of family safety online.

Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e. under 18) engaged in a sexual act such as intercourse, oral sex or masturbation as well as lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings and sculptures. The image can involve a real child; a computer-generated, morphed, composite or otherwise altered image that appears to be a child (think “Photoshop”). This also includes soliciting minors for sexual acts, which is also known as "enticement".

Paedophilia is any content or behaviour (images, texts, videos, etc.) that depicts, encourages or promotes sexual attraction by adults towards minors (i.e. under 18).

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