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Optimisation tips

Best practices for ad placement

While it's exciting to maximise your ad performance with AdSense, it's also important to consider the user experience and the AdSense programme policies when placing ads on your website. Here are some tips to bear in mind:

First, consider your users

Organise your site content logically and make your website easy to navigate. Here are a few questions to ask yourself when considering where to position your ads:

  • What is the user trying to accomplish by visiting my website?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users' way?
  • How can I keep the page looking clean, uncluttered and inviting?

Think like a user and you may see your page (and your ad placement) in a whole new way. If users can find what they're looking for easily, then they'll come back to your website. Also, choose an ad style that's easy for your users to read.

Show off your content

View example website layouts

Good example: website layouts that highlight content

Bad example: site layout that pushes content below the fold

Place your ads close to the content that your users are interested in and also make sure that users can easily find the content that they're looking for. For example, if your website offers downloads, then make sure that the download links are above the fold and easy to find.

For more tips about how to balance content and ads, see our Inside AdSense blog post: Content is king

Keep your ads looking like ads

Choosing ad colours that complement your website is great, but avoid aligning images with your ads or making nearby content mimic their formatting. Displaying ads like this isn't permitted by our programme policies.

Call them what they are

While it may be tempting to call them "resources" or to place them immediately below your website's headings, take care to avoid labels and headings that may mislead users. Ad units may only be labelled as "Advertisements" or "Sponsored links". Also, avoid placing ads in locations where they might be confused with menu, navigation or download links.

Less can be more

Provided that you don't place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site. See our valuable inventory policy for more information. However, bear in mind that placing lots of ads on your page may make it look cluttered. If users can't find what they're looking for on your website, then they may turn elsewhere for information.

Review your website

Take some time to explore your website and consider how first-time users might experience it. If you're using a template builder for your website, then take extra care to check that ads are appearing correctly, including their "Ads by Google" or "AdChoices" label.

After you've finished laying out your website, ask yourself these two questions:
  • Is my content easy to find?
  • Is it easy to distinguish between my website content and my site's ads?
If the answer is yes to both, you're on the right track.

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