Ad serving settings

You can control certain ad format and auction behaviours in AdSense, such as blocking user-based ads or allowing additional ad technology vendors in your account.

Personalised ads

User-based ads

Choose whether or not you want to display ads that are based on users’ interests, demographics and Google Account information. Note that you can't opt out of remarketing.

Additional ad technology vendors

Google allows third-party vendors used by advertisers to buy your ad slots. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings.

Note: This control doesn't override EU user consent, California Consumer Privacy Act or other regulatory settings, or the list of allowed ad networks in your account. For more information, see:

• Allow and block Google certified ad networks
• Comply with EU user consent policy
• Helping publishers comply with the California Privacy Rights Act (CPRA)

First-party cookies

Cookies are small text files downloaded to a user's browser that can be used to store user information and preferences. Cookies are either first party (associated with the domain that the user is visiting) or third party (associated with a domain that's different from the domain that the user is visiting). Google may use first-party cookies when third-party cookies aren't available.

Allow first-party cookies

Choose whether or not you want to allow first-party cookies from Google on your site. Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site.

Use first-party cookies for personalisation

Choose whether or not you want to allow first-party cookies for personalisation on your site. First party cookies for personalisation help to show personalised ads to your users when third-party cookies aren’t available, which may increase your revenue. You can only use these cookies for personalisation if you’ve turned on the Allow first-party cookies option.

Display ads

Similar-sized display ads

Choose whether or not you want to show similar-sized but higher performing display ads in your ad units. To help increase competition for some ad sizes, we will occasionally modify similar-sized display ads to fit within the ad units. When this happens, the modified ad is served neatly centred at the top of the ad unit. For example, you might see a 468 x 60 ad in a 320 x 50 ad unit.

Animated display ads

Choose whether or not you want to show non-static display (i.e. image) ads, such as ad creatives that are created using Adobe Flash or animated GIF formats.

VPAID ads

Choose whether or not you want to display interactive VPAID video ads. VPAID is a standard that allows advertisers to create interactive video ads, e.g. overlays, galleries, etc. Note that this control does not apply to non-VPAID interactive video ads, e.g. TrueView video ads.

Choose your ad serving settings

1. Sign in to your AdSense account.
2. Click Brand safety Content Blocking controls Manage Ad serving.
3. Use the controls to choose which types of ads you want to allow or block .

Note: These settings are only available for AdSense for content ads.