Search
Clear search
Close search
Google apps
Main menu

About personalised advertising

Personalised advertising (formerly known as interest-based advertising) enables advertisers to reach users based on their interests and demographics (e.g. "sports enthusiasts"), as well as other information described here.

Personalised advertising should help to monetise your website more efficiently, increase value for advertisers, and provide a better experience for users.

Was this article helpful?
How can we improve it?
Sign in to AdSense

Sign in to AdSense to see help for your account

Don't have an AdSense account? Sign Up for AdSense!