Glossary of reports terms

Ad unit CTR

The ad request click-through rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received seven clicks out of 1000 ad requests, then your ad request CTR would be 0.7%. (7 / 1000 = 0.7%)

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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