Search
Clear search
Close search
Google apps
Main menu

Glossary of reports terms

Ad unit CTR

The ad request click-through rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received seven clicks out of 1000 ad requests, then your ad request CTR would be 0.7%. (7 / 1000 = 0.7%)

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
Was this article helpful?
Sign in to AdSense

Sign in to AdSense to see help for your account

Don't have an AdSense account? Sign Up for AdSense!