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Glossary of reports terms

Ad request

An ad request is counted whenever your site requests ads to be displayed. It is the number of ad units that requested ads (for content ads) or search queries (for search ads). We report an ad request each time a request was sent, even if no ads were returned and backup ads were displayed instead.

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.
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