The video templates in Ads Creative Studio provide a starting point for you to build video projects. These templates come pre-populated with elements so that you can plug in your video, image, and text assets to achieve the described effect.
It's likely that you'll want to make changes to the templates that you use — they're intended to inspire you, not lock down your design choices. All templates are fully editable.
Using a template
You can view available templates by going to the Templates page from the left-hand navigation menu. Find the template that best suits your goal, then customize it by adding assets, adjusting element properties, and adding or deleting elements.
About the templates
- Blank Slate
- Text Overlay
- End Card
- Multiple Videos
- Image With Video and Text Overlay
- Image Showcase (Landscape Video)
- Image Showcase (Portrait Video)
- Image Pan & Zoom
- Audio With Image
Blank Slate
Use this template to build fully customized video ads. This template only includes a single video element by design. You should add as many elements as needed to create a template that's right for you.
Specifications
- Marketing objective – All
- Default orientation – Landscape (16:9)
- Default length – 15 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| 0s | 15s | Base video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Text Overlay
Text Overlay lets you layer text over your video with a custom font. You can provide additional information, like features of your product, pricing, or customized messaging for a specific audience.
Specifications
- Marketing objective – Awareness
- Default orientation – Landscape (16:9)
- Default length – 6 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
0s | 4s | Text copy/message | |
| 0s | 6s | Background video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
End Card
End Card has a customized card at the end of your video to highlight relevant information, like pricing, special offers, location details, or a call-to-action. Upload an image as the card background, add text to lay over it, and choose how long you want the card to appear.
Specifications
- Marketing objective – All
- Default orientation – Landscape (16:9)
- Default length – 15 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
10s | 15s | End card | |
| 0s | 10s | Background video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Multiple Videos
Multiple Videos stitches together several videos to create a customized video for specific audiences. You can also use a transparent video layered across multiple videos to create transitions between the videos.
Specifications
- Marketing objective – Consideration, Action
- Default orientation – Landscape (16:9)
- Default length – 20 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
17s | 20s | CTA message | |
| |
4.5s | 5.5s | Transparent video | |
| |
0s | 5s | Offer message | |
| |
0s | 5s | Intro video | |
| 5s | 20s | Outro video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Image With Video and Text Overlay
Image With Video and Text Overlay lets you play a full-frame video that transitions to picture-in-picture to show a persistent background image with a text overlay. You can provide additional information, like special offers.
Specifications
- Marketing objective – Consideration, Action
- Default orientation – Landscape (16:9)
- Default length – 30 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| 0s | 4s | Fullscreen video | ||
| |
4s | 30s | Logo | |
| |
4s | 30s | Headline | |
| |
4s | 30s | Subheadline | |
| |
4s | 30s | Descriptive text | |
| 0s | 30s | Picture-in-picture video | ||
| |
4s | 30s | Background image |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Image Showcase (Landscape Video)
Image Showcase (Landscape Video) shows images of your products or services in a horizontal 16:9 orientation. Viewers see a logo and background video. The images cycle through one after another, followed by a call-to-action at the end.
Specifications
- Marketing objective – Action
- Default orientation – Landscape (16:9)
- Default length – 15 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
12s | 15s | CTA message | |
| |
8.8s | 11.45s | Product name #1 | |
| |
8.8s | 11.45s | Product image #1 | |
| |
5.8s | 8.45s | Product name #2 | |
| |
5.8s | 8.45s | Product image #2 | |
| |
2.8s | 5.45s | Product name #3 | |
| |
2.8s | 5.45s | Product image #3 | |
| 0s | 15s | Logo | ||
| 0s | 15s | Background video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Image Showcase (Portrait Video)
Image Showcase (Portrait Video) shows images of your products or services in a vertical 9:16 orientation. Viewers see a logo and background video. The images cycle through one after another, followed by a call-to-action at the end
Specifications
- Marketing objective – Action
- Default orientation – Portrait (9:16)
- Default length – 15 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
12s | 15s | CTA message | |
| |
8.8s | 11.45s | Product name #1 | |
| |
8.8s | 11.45s | Product image #1 | |
| |
5.8s | 8.45s | Product name #2 | |
| |
5.8s | 8.45s | Product image #2 | |
| |
2.8s | 5.45s | Product name #3 | |
| |
2.8s | 5.45s | Product image #3 | |
| 0s | 15s | Logo | ||
| 0s | 15s | Background video |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Image Pan & Zoom
Image Pan & Zoom shows images of your products or services in motion to make the video more engaging. The images appear one after another.
Specifications
- Marketing objective – All
- Default orientation – Landscape (16:9)
- Default length – 30 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
0s | 10s | Product image #1 | |
| |
10s | 20s | Product image #2 | |
| |
20s | 30s | Product image #3 |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.
Audio With Image
Audio With Image lets you combine a branded image that reinforces your main takeaway with your audio ad. You can use different images and audio to build customized video ads.
Specifications
- Marketing objective – All
- Default orientation – Landscape (16:9)
- Default length – 15 seconds
Default elements
| Type | Swappable | Start | End | Example usage |
|---|---|---|---|---|
| |
0s | 15s | Audio ad | |
| |
0s | 15s | Product image #1 |
You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.