Every customizable project is built from a template. The template sets the number of elements used, what type they are, and how they're arranged. Each element in the template is a container that can hold only one type of asset, for example, a video, an image, or some text.
When you edit your template, you can choose whether these elements can be customized to create different variants, or stay the same. Elements that you can customize for each variant are called swappable elements.
Parts of a customizable project
Customizable projects are made up of:
- Elements – Containers for specific types of assets, such as images, videos, or text
- Template – Sets the number of elements, including what type they are and how they're arranged
For example, a template for a display project might include a text element for a headline, an image element for a background image, and a call-to-action button for people to click to visit your brand's website.
Two types of elements
Each element in a template can either be static or swappable:
- Static elements – Stay the same in every variant, can only be edited in the template
- Swappable elements – Can change from variant to variant, can be edited as you create a variant
For example, a template for a video project might include a brand logo that's in the same position in every variant. You can upload the image for the logo in the template and set it as static. The same template might have a video that you want to be different for each variant. This video element can be set as swappable. When you create a variant, the brand logo will stay the same, but you can choose a different video for each variant you create.
Every customizable project requires at least one swappable element.