Ad options on other websites and apps

Google shows ads on our services, and we also help the publishers of other websites and apps, like news websites and mobile games, show ads in their space. You have options to control personalised ads on these other websites and apps that show ads managed by Google. 

In this article

• Personalised ads on other websites and apps
• Control the ads that you see on other websites and apps

Personalised ads on other websites and apps

Other websites and apps that show ads managed by Google may offer the choice to see ads based on your actions and interests on that specific site. When this option is on, personalised ads may be based on things like:

• Your account settings for that website or app
• Your interactions with content on that website or app
• Your interactions with ads on that website or app
• Info you’ve given that website or app, like your email address, age or gender

For example, on other websites and apps:

• You might visit a news site and see an ad for a cooking magazine because you’ve read an article about food on that website.
• You might download an app for used cars and see an ad for cars in the app.

Control the ads that you see on other websites and apps

You can opt out of ad personalisation on websites or apps that show ads managed by Google. When you opt out, you'll still see ads, but they won’t be personalised. The ads that you see will be based on general factors instead, like the time of day or the content of the website that you're visiting.

To opt out of personalised ads on some websites or apps:

1. Within the ad, select the , , , or icon.
2. Select Ad options.
3. Turn off Personalise ads on this site.

A few notes

• When you turn off your personalisation control, the ads data on your device that Google uses to personalise ads on that site is also cleared.
• When you turn off or opt out of ads based on your interests on a site, that choice doesn’t affect other sites.
• Some browsers or devices may not permanently save your preferences. For more information, see the settings for your browser or device.
• If you don’t see the Ad options button, you can still opt out of seeing ads on this site that are based on your actions and interests. To opt out, visit that site’s privacy policy or settings.