See fewer ads from certain categories on YouTube

"Ad categories on YouTube" lets you choose to see some ad topics less often

Google may group ads that have shared characteristics into different categories. For example, the category “pets” may include ads for pet food, pet toys, pet medication, pet grooming, and so on.

"Ad categories on YouTube," which is in Ad Settings, can help you see fewer ads from certain categories, including:

  • Alcohol
  • Gambling

Google does not allow advertisers to personalize ads in certain categories, including: alcohol, gambling, clinical trial recruitment, prescription medication for people, and content for children.

To see fewer ads from certain categories on YouTube

  1. Sign in to your Google Account
  2. Go to Ad Settings
  3. Under “Ad categories on YouTube,” click See fewer next to the ad category you’d like to see less

Go to Ad Settings

“Ad categories on YouTube” settings currently only apply when you are signed in to your Google Account and currently only affect ads shown on YouTube. Controls for these ad categories don’t appear in every location, so you may not see this feature.

We will make our best attempt to limit ads from the categories you’ve chosen, but in some cases these ads may still appear. For instance:

  • You may still see alcohol, gambling, or images of these activities in an ad (for example: an airline ad featuring someone drinking a glass of champagne)
  • You may still see alcohol or gambling ads if you search for one of those topics or if you visit a website related to these topics

Start seeing ads from those categories again

  1. Sign in to your Google Account
  2. Go to Ad Settings
  3. Under “Ad categories on YouTube,” click Allow

Go to Ad Settings

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