AdMob Mediation

Create a house ad campaign

Complete the following steps to create a house ad campaign.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Promote tab.
  3. Under All apps on the left-hand side, select the app you want to promote.
  4. Click + New campaign and select New house ad campaign.
  5. Design your ads:
    1. Click + New ad.
    2. Select an ad format and enter the relevant details for the ad.
      • Text ad
        • Ad name: Enter a name for your ad. The ad name is limited to 255 characters.
        • Destination URL: Enter the URL page where AdMob will direct users to when they click your ad.
        • Headline: Enter the message that you'd like your customers to see. Your message is limited to 25 characters.
        • Ad text: Enter the message that your customers will see. Your message is limited to 35 character.
        • App icon: Upload an icon for your ad. This icon will be displayed along with your ad text.
      • Image ad
        • Ad name: Enter a name for your ad.
        • Image upload: Upload an image from your computer to use as the ad.
    3. Click Save. Repeat steps (a) to (c) for each ad you want to create for this campaign.
    4. Click Continue.
  6. Select your targeting criteria:
    1. Geo locations: Select the geographic location you want to target.
    2. Languages: Select the languages (based on the user's device language settings) you want to target.
    3. Carriers and bandwidths: Select the wireless carriers you want to target.
    4. Devices and OS versions: Select the devices and OS versions you want to target.
    5. Demographics: Select the specific age ranges and genders of the customers you want to target.
    6. Click Continue.
  7. Select ad units and set mediation type:
    1. Click next to the ad units you want to serve this house ad campaign or click Add all to add all available ad units.
    2. Click Save.
    3. Set mediation type:
      • eCPM: The campaign is served alongside third-party ad networks. The eCPM value determines the order of the ad source to serve ads.
      • Impression goal: The campaign has a target impression goal and will always be served first during mediation (i.e., before any eCPM-based ad sources). Enter the target impression goal.
    4. Click Continue.
  8. Schedule and name your campaign:
    1. Schedule: Set a start and end date for your campaign. To have your campaign run indefinitely (or until you decide to pause it), set the end date to None.
    2. Campaign name: Enter a name for your campaign.
  9. Click Save campaign.
  10. For eCPM campaigns only: You will need to enter the eCPM value for the selected ad units before any impressions can be served.
    1. In the campaigns table, click the house ad campaign you just created.
      You can use the selectors at the top of the table to display only house ad campaigns.
    2. Click the Ad units tab.
    3. For each ad unit, click Allocate under the Allocation column.
    4. Enter a eCPM value next to the house ad campaign. Learn how mediation works.
    5. Click Save.
    6. Click the house ad campaign link under the Ad source column to return to the campaign page. Repeat steps (c) to (e) to allocate traffic for the other ad units in the house ad campaign.