26 April 2018: Changes to the Facebook <span class="notranslate">Graph API</span>

Facebook recently announced some changes to the Graph API. As a result, the App Access Tokens utilized by the existing reporting API will be deprecated on May 1, 2018 and replaced with new System User Access Tokens.

If you're optimizing the Facebook Audience Network in mediation, you’ll need to take immediate action to continue using the latest available data.

To update your AdMob and DFP accounts:

  1. Generate new System User Access Tokens to replace your existing App Access Tokens.
  2. Retrieve the Facebook App IDs for your apps.
  3. Use the System User Access Tokens and Facebook App IDs to update the Facebook Audience Network credentials in the mediation section of your AdMob and DFP accounts.

3 April 2018: Updates to your Mediation report

The newest update to AdMob’s reporting experience, AdMob Reporting Beta, includes changes to the way your mediation data is managed and stored. 

Your AdMob Mediation report will now surface key metrics for your mediated ad networks such as matched requests and match rate—metrics traditionally not surfaced by third-party networks. You’ll also be able to segment your mediation data by mediation groups, giving you greater insight into your overall yield management strategy.

To pave the way for better mediation reporting, we’ve had to deprecate historical mediation data. Note that this is just a reporting change, and your historical earnings will not be impacted in any way. Historical mediation data not associated with a mediation group may not be available in the new AdMob Reporting Beta, but can be accessed through the legacy reports link. To preserve your historical data, export your legacy reports.

7 March 2018: Introducing AdMob Reporting Beta

Last year, we completely redesigned AdMob to make it more app-centric. Since then, we’ve been working hard to upgrade our reporting experience to be faster and simpler to use so that you can spend less time analyzing your reports and more time building apps you love.

When you sign in to your AdMob account and view your reports, you'll noticed several improvements and new features:

  • Saved reports: We know that customizing your reports takes a lot of time, so when you finally get it right, we want you to be able to come back to it again and again. Saved reports will allow you to quickly access regularly used reports and share them across your organization.
  • New reporting interface: We’ve created a more flexible report layout that lets you choose the way you want to view your report. You can now add up to 6 charts to your report, and we’ve removed the limit to the number of metrics you can view at once.
  • Responsive design: We want you to have access to your reporting information wherever you are! The new report layout is responsive, so you can view your data directly from your mobile devices.

Due to differences in the way reporting data is managed and stored in the new AdMob Reporting Beta, historical mediation data may not be available in the new user interface. 

To preserve your historical data, export your legacy reports.

14 March 2018: eCPM floors now located in ad unit settings

We're updating the way eCPM floors are set up in AdMob. 

By setting an eCPM floor, you’re instructing the AdMob Network not to serve ads that are below the minimum eCPM floor value you've set. 

Previously, the eCPM floor value was entered when you created a mediation group. Starting today, you should instead set the AdMob Network eCPM floor value when you create or edit an ad unit. The eCPM floor can be set for each of your ad units, individually.

Learn more about AdMob Network eCPM floors

14 March 2018: The native express ad format has been discontinued

Native express ad units can no longer be created in AdMob. Existing native express ad units have stopped serving ads. Learn more

In October 2017 we announced that native express would be turned off starting March 1st. All native express ad units have now stopped serving ads and have been removed from AdMob. Historical reporting data for these ad units will remain available.

If you had any active native express ad units, you can replace them with banner ad units. Alternatively, if you’re eligible for the AdMob native advanced beta program, we suggest you recreate your native ad units in that format

16 November 2017: Conversion tracking has been moved to AdWords

Conversions are being discontinued in AdMob. The Conversions table will continue to display a read-only list of the conversions you’ve created in AdMob and AdWords. 

Going forward, all conversions should be created in AdWords and tracked using the Firebase SDK. Once you’ve linked your AdWords and Firebase accounts, you can import conversions from Firebase to see how your ad campaigns drive app installs and in-app actions for your Android or iOS apps. 

If you’re setting up conversion tracking in AdWords for the first time, follow the instructions to track conversions with Firebase.

Learn more

14 November 2017: Google Mobile Ads (GMA) SDK versions lower than 7.0.0 (Android & iOS)

Starting January 23, 2018, we will no longer support Google Mobile Ads (GMA) SDK versions lower than 7.0.0 for Android or iOS. To continue serving mobile ads from AdMob, Ad Exchange, or DFP after this date, please upgrade to the latest Google Mobile Ads SDK:



1 November 2017: Accept the updated Terms & Conditions

Our Terms & Conditions have been updated and AdMob may prompt you to accept the new version. If so, you will need to accept the updated Terms & Conditions to continue using AdMob. If your AdMob account has multiple users, the account administrator will need to accept the Terms & Conditions. 

To accept the updated Terms & Conditions, complete the following steps: 

  1. Sign in to your AdMob account at
  2. Review the AdSense Terms & Conditions.
  3. Check the checkbox to accept the Terms & Conditions.
  4. Click Accept.
If you don’t accept the updated Terms & Conditions, you will lose access to your AdMob account and the API.

24 October 2017: Prepare your ads for iPhone X

With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.

We’ve created an iPhone X ad rendering guide to help you shift placement of banner or native ads to designated "safe areas" for this new device.

We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.

Ads should be updated by November 20, 2017 to comply with AdMob policies.

Learn more about these changes: 

2 October 2017: The native express ad format is being discontinued

Native express ad units can no longer be created in AdMob. Existing native express ad units have stopped serving ads. Learn more

The native express ad format is being discontinued. Starting March 1, 2018, we will begin turning off ad serving and removing native express ad units automatically from AdMob. 

If you’re currently using native ads express, make sure to convert your native express ad units and campaigns to banner ads before March 1, 2018. Following that date, only historical reporting data will continue to be available for native express.

If you’re eligible for the AdMob native advanced limited-access beta, consider switching to that format. The native advanced ad format is not yet generally available. 

28 September 2017: Updated ad unit controls & settings

We're making updates to the ad types available for banner and interstitial ad formats, including a new combined "Text, image & rich media" ad type and "Video" ads available for banner ad units.

These updates will take effect on October 10, 2017.


  • Combining text, image & rich media for banner and interstitial

    The text and image ad types will be combined with rich media (HTML5 and other interactive ads) to streamline ad type selection for banner and interstitial ad units. Selected by default.

  • Removing banner customization

    Text ad style customization will be removed from banner ad unit creation.

  • Removing the Move button

    The Move button will be removed from the ad units page.

  • Adding video ad type to banners COMING SOON

    The video ad type will now be available for banner ads and work similarly to the video ads shown in interstitial ad units. Selected by default.

17 May 2017: Introducing the newest version of AdMob

The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation.

When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:

  • App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks. 
  • Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
  • Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
  • Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.

Complete the steps below to upgrade to the newest version of AdMob: 

  1. Sign in to your AdMob account at
  2. On the Home tab, click Upgrade.
  3. Review the on-screen information and click Upgrade. If you've changed your mind instead, you can click Keep current version to cancel the upgrade process.
  4. (optional) Watch the introductory video about the newest version of AdMob.
  5. (optional) Review the changes to AdMob mediation.
  6. Download and review your personalized mediation upgrade report. The report will tell you more about how your existing mediation setup will be converted to use the new mediation groups feature during the upgrade.
  7. When you’re ready, check the checkbox to confirm that you’ve reviewed your mediation upgrade report and you’re ready to upgrade.
  8. Click Upgrade to upgrade your account.
  9. When the upgrade is complete, click Continue to start using the new AdMob user interface.

If you change your mind about upgrading, you can go back to the previous version of AdMob at any time during the 7-day preview period.

6 April 2017: Observed eCPM in the Ad Mediation report

We've added a new metric to your Ad Mediation report: Observed eCPM.

Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for ad networks that have ad network optimization (ANO) enabled. The value in the "Total" row of the report table is an average of all the values in the Observed eCPM column.

You can add the Observed eCPM metric to your report by clicking Customize metrics and selecting Observed eCPM in the new Earnings section.

12 December 2016: Native ad unit targeting for house ad campaigns

You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative you upload (for example, a seasonal app promotion image).

Note: Native ad campaigns are only compatible with image app install, text app install, and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and can't be served as native ads. 

To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.

During the Select ad unit(s) and set user targeting step, select the native ad unit(s) you want to target. Then, follow the remaining instructions to create ads for your campaign. 

For native express image ads, you must choose images that conform to the supported image ad sizes. Learn more about native express implementation.

Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads you create for the campaign.

1 December 2016: The AdMob Promote tab has been retired

As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we've retired the Promote tab.

House ad campaign creation has moved to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program, going forward.

Learn more about saving your Promote tab data & managing your campaigns

1 August 2016: Retiring the AdMob Promote tab

As part of our ongoing efforts to improve AdMob, we're launching the new Campaigns tab and retiring the Promote tab.

Starting in September, we’ll be moving house ad campaign creation to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program.

This change will affect all users who currently run house ad campaigns and/or paid ad campaigns in AdMob.

Learn more

14 March 2016: Reward users for watching videos with rewarded video ads

Rewarded video ad units enable you to reward users with in-app items for watching video ads. You can specify the reward values associated with the ad unit’s placement in your app and set different rewards for different ad units. Rewarded ads are only available from third-party networks that you've selected for mediation.

When you create a new ad unit or monetize a new app, select the Rewarded video ad format and enter the details. Finish creating the ad unit in AdMob, then follow the developer documentation (Android, iOS) to complete implementation.

A few things to know before you get started

  • Mediation setup required: You must set up AdMob Mediation for the ad unit before it will serve rewarded ads.
  • Video ads only: Only video ads can be served to rewarded video ad units.

For more information about which ad networks are available for mediation in rewarded video ad units, review the network lists in the Google Developers guide (Android, iOS).

10 September 2015: Interstitial timeout no longer supported

The Interstitial timeout field (available in an ad unit's settings) is no longer supported by the Google Mobile Ads Android and iOS SDKs. As a result, AdMob has removed the Interstitial timeout field for interstitial ad units.

You can continue to create interstitial ad units in AdMob and continue to implement interstitial ad formats in your apps. This change does not affect ad serving or monetization.

16 June 2015: Reporting improvements

We're improving the way ad requests are reported in AdMob. This means you may see changes in recent request data, including a gap in past requests, as these updates are implemented. Impression and click data may also be affected.

These changes won’t affect your revenue or how ads are served in your apps, but will increase the accuracy of your AdMob reports going forward. Full historical data for the previous method of counting ad requests is still available as the AD_REQUESTS metric within the AdSense Management API.

31 August 2014: Legacy AdMob has been shut down

Legacy AdMob has been shut down.

You can no longer use legacy AdMob to promote and monetize your apps. Specifically, please be aware of the following:

  • Ads have stopped serving to legacy ad units that have not been imported to the new AdMob. Legacy ad units that have been imported and are properly associated to a new ad unit ID in the AdMob interface will continue to serve ads.
  • Legacy house ad campaigns have stopped serving.
  • You can no longer access the legacy AdMob UI.

Sign up for the new AdMob today.